DATE: Monday, April 29 to Saturday, May 11, 2024
DURATION: 2 Weeks
TIME: 5:30 PM–8:30 PM Daily
MODE OF DELIVERY: Virtual / Blended
In today’s rapidly evolving business landscape, digital marketing has become an indispensable tool for organizations aiming to reach and engage their target audience effectively. This course is designed to provide you with a comprehensive understanding of digital marketing principles and guide you in developing strategic sales approaches in the digital realm.
ABOUT THE PROFESSIONAL DEVELOPMENT CERTIFICATE COURSE IN DIGITAL MARKETING AND SALES STRATEGY
Effective marketing and sales strategies are key to business success in today’s digital landscape. This intensive 2-week course equips individuals with the essential knowledge and skills to excel in both disciplines. Through a blend of theory and practice, you’ll gain insights into the latest digital marketing tactics and develop persuasive sales techniques, empowering you to drive customer engagement and achieve revenue growth.
The Digital Marketing and Sales Strategy course exposes start-ups, agencies, entrepreneurs, and learners to the fundamentals of digital marketing, its opportunities for businesses and individuals, and how it can be leveraged for growth.
- Interactive learning environment: Engage with instructors and fellow participants.
- Expert faculty: Learn from industry professionals with real-world experience.
- Hands-on projects: Apply your knowledge through practical exercises and case studies.
- Professional Development Certificate: Earn a recognized credential upon completion.
This course combines theoretical concepts with practical applications to equip you with the skills and knowledge needed to thrive in the dynamic world of digital marketing and sales strategy. Get ready to embark on a transformative learning journey and enhance your capabilities in driving business success in the digital era!
IS THIS COURSE FOR YOU?
Digital marketing skills are critical for digital marketing professionals and anyone working in a business with an online presence. This includes entrepreneurs, marketers, marketing specialists, and small business owners.
Upon completing the course and required activities, you get a digital marketing certification to showcase on your CV and open new career opportunities.
The course is designed to be flexible, so you can study at a convenient time.
- Gain a comprehensive understanding of the digital marketing landscape.
- Master key digital marketing strategies for lead generation and conversion.
- Develop essential sales skills and techniques for effective selling.
- Learn how to integrate digital marketing and sales for optimal results.
- Build confidence in implementing impactful marketing and sales campaigns.
KEY THINGS YOU’LL LEARN
- Keys to developing a digital marketing strategy
- and ways to maximize online marketing using available tools like social media and search engines.
- fundamentals of Digital Marketing
- Learn to develop a Social Media Plan for a Business or organization
- Creating a business in a digital space
- Ability to build and run your online business presence with Facebook and Instagram
- Learn to manage Social Media Pages
- Acquire knowledge of Content Marketing tools and their application
- Running paid ads effectively
- Learn to evaluate social media campaigns (Analytics)
- Learn to run Bulk SMS and Voice SMS campaigns
- Analyze target audiences and identify their online behaviour.
- Develop and execute successful digital marketing campaigns across various channels (e.g., social media, email, search engine optimization, pay-per-click).
- Create compelling content that engages and converts potential customers.
- Measure and track the effectiveness of digital marketing campaigns.
- Apply effective communication and persuasion skills in sales interactions.
- Build strong relationships with customers and foster loyalty.
- Develop a strategic approach to integrating digital marketing and sales efforts.
2 WEEKS (10 working days and 1 weekend)
- This professional course requires your thirst for knowledge, a desire for self-improvement, a need to learn specific skills, and a want to improve job possibilities.
- There are no specific academic requirements for this course. Your readiness and availability are what are
- If you can use a smartphone with internet connectivity, you can take any of our courses that interest you.
Dr. Modestus Fosu – Dean, Faculty of Integrated Communication Science, GIJ
Dr. Priscilla Teika Odoom – Lecturer, Faculty of Public Relations, Advertising and Marketing, GIJ
Charles Nii Ayiku Ayiku – Lecturer, UPSA
Martin Thompson Ntem – Lecturer and Digital Communication Consultant
Abraham Tetteh Dzagbletey – Digital Marketing Specialist
Joseph Kow Quaye – Lead, Cyber Security, E-Crime Bureau
Module 1: Introduction to Digital Marketing
- Understanding the digital marketing landscape
- Exploring key digital marketing channels (social media, search engine optimization, email marketing, content marketing, etc.)
- Case studies showcasing successful digital marketing campaigns
Module 2: Consumer Behavior and Market Research
- Analyzing consumer behavior in the digital age
- Conducting market research for targeted marketing
- Utilizing data analytics for informed decision-making
Module 3: Creating a Digital Presence
- Building and optimizing a website for conversions
- Crafting engaging and shareable content
- Implementing effective branding strategies online
Module 4: Social Media Marketing
- Leveraging popular social media platforms for marketing
- Developing social media content calendars
- Harnessing the power of influencer marketing
Module 5: Search Engine Optimization (SEO)
- Understanding SEO fundamentals
- Optimizing website content for search engines
- Conducting keyword research and analysis
Module 6: Email Marketing
- Creating compelling email campaigns
- Building and segmenting email lists
- Analyzing email marketing metrics for continuous improvement
Module 7: Paid Advertising Strategies
- Introduction to pay-per-click (PPC) advertising
- Designing effective ad campaigns on platforms like Google Ads and social media
- Budgeting and optimizing ad spend for maximum ROI
Module 8: Sales Strategy in the Digital Age
- Integrating digital marketing with sales efforts
- Creating a seamless customer journey
- Implementing effective lead generation and nurturing strategies
Module 9: Analytics and Performance Measurement
- Introduction to digital marketing analytics tools
- Interpreting key performance indicators (KPIs)
- Making data-driven decisions for continuous improvement
Module 10: Cybersecurity, Future Trends and Innovations
- Exploring emerging trends in digital marketing and sales
- Adapting to technological advancements
- Preparing for the future of the digital landscape
This course can be taken 100% online via ZOOM. The last day of the course can be taken both online and in person at the British Council.
The course features the use of a number of case studies and presentations by facilitators and participants, followed by discussions aimed at helping participants learn all the key characteristics of Digital Sales and Marketing.
NB: The course will be taught online in the evenings on Weekdays and both online and in-person on the last day at the British Council.
Call 0308230278 / 0206018207 / 0206018208 for quick assistance.