Digital Marketing and Customer Service Excellence (DMCSE)


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DATE:  Monday, 6th to Saturday, 18th November, 2023

TIME:  5;30PM – 8:30 PM Daily 

MODE OF DELIVERY: Blended (Virtual / Face-to-face)


As a consumer yourself, you have one very powerful weapon: choice. Every day, global walls fall, communication increases and consumer perspectives shift from “What can I get?” to “What can’t I get?” When you have the world at your fingertips, you can afford to be choosy. It feels good to be powerful, doesn’t it?

All this competition creates a challenge for all businesses — from international corporate titans to corner stores — to make sure that they stand out in this rapidly changing landscape.

Customer Service Excellence is a total service experience from when a customer starts to engage with your brand until they become loyal, repeat customers. The goal is to ensure that customers are wowed by the service you provide them, every step of the way, no matter how small the actions are.

With growing access to the internet in Ghana, and the global communities, smart people have begun to leverage this for online trading, sales, and advertising products and services.

Digital drive has made everyone rethink about innovation they need to adapt to remain afloat in a fiercely competitive global market. What digital trends will satisfy consumer needs and what innovative solutions will ensure steady sales are what bother the stakeholders.

Think about how to improve your customers’ interactions with your brand. Make it as easy as possible for people to find you online and purchase your products.

The Digital Marketing Strategy course exposes start-ups, agencies, entrepreneurs, and learners to the fundamentals of digital marketing, its opportunities for businesses and individuals, and how it can be leveraged for growth.


Developed for beginners with little-to-no experience, in digital marketing and sales. This 2-weeks intensive professional development course consists of lectures, group discussions, and hands-on projects to help each student develop their digital media marketing and sales skillsets.

Students will learn about marketing content development, ad management, performance advertising, brand development, paid ads, Instagram marketing, and much more.

This DMCSE course at IDMC Ghana is also intended principally as a practical guide aimed at those with little experience in customer service and customer relations management as well as experienced practitioners seeking to hone their skills and add clarity of structure.

Launch your career in Digital Marketing & Customer Service Excellence. Build job-ready skills and credentials to go from beginner to job-ready in days. No degree or prior experience is required.


Click to Register Your Interest HERE and Pay Later



All organizations must have a Customer Service Excellence culture format. Even product organizations need this. A service does not end when people buy your product. The goal of excellent customer service is to make customers happy to compel them to keep coming back to your brand. It’s a customer-centric approach to business.

Digital marketing skills are critical for digital marketing professionals and anyone working in a business with an online presence. This includes entrepreneurs, marketers, marketing specialists, and small business owners.

Upon completing the course and required activities, you get a digital marketing and customer service excellence certification to showcase on your CV and open up new career opportunities.

The course is designed to be flexible so you can study at a time convenient to you.


  • Identifying and understanding the customer journey and how customers engage with your brand on any platform
  • Creating a Service Experience
  • Keys to developing a digital marketing strategy and ways to maximize online marketing using available tools like social media and search engines.
  • Understanding Digital Marketing
  • Learn to develop a Social Media Plan for a Business or organization
  • Creating a business in a digital space
  • Telephone and live chat skills and etiquette
  • Developing Sales Support Systems
  • Ability to build and run your online business presence with Facebook and Instagram
  • Learn to manage Social Media Pages
  • Acquire knowledge of Content Marketing tools and their application
  • Running paid ads effectively
  • Learn to evaluate social media campaigns (Analytics)
  • Learn to run Bulk SMS and Voice SMS campaigns

Key Topics to be covered

  • Integrated Digital Marketing
  • Social Media Marketing and Management
  • SEO & SEM
  • Digital Marketing Campaign Strategies
  • SMS and voice campaigns
  • Content Creation and Marketing
  • Social Media & Digital Advertising
  • Closing Sales
  • Digital Payment Solutions
  • Creating a Service Experience
  • Understanding and Managing Customer Expectations
  • Customer Service & Communication Skills
  • Dealing with Difficult Customers


Dr. Modestus Fosu – Dean, Faculty of Integrated Communication Science, GIJ

Dr. Priscilla Teika Odoom – Lecturer, Faculty of Public Relations, Advertising and Marketing, GIJ

Charles Nii Ayiku Ayiku – Digital Communication Specialist

Dr. Andrew Ayiku – Lecturer, UPSA

Martin Thompson Ntem – Lecturer and Digital Communication Consultant

Abraham Tetteh Dzagbletey – Digital Marketing Specialist

Ing. Jerry Andoh Mensah – Toyota Ghana

Click to Register Your Interest HERE and Pay Later


Course Methodology

This course can be taken 100% online or for 10 days online (ZOOM) and 1 day of optional practical in-person facilitation at the Kofi Annan IT Centre and the IDMC Ghana Digital Marketing Hub in Osu.

The course features the use of several case studies and presentations by facilitators and participants, followed by discussions aimed at helping participants learn all key characteristics of corporate communication.

NB: The course will be taught online via ZOOM in the evenings 5:30 PM to 8:30 PM on Weekdays and 9 am to 2 PM on Saturdays. 

Call 0206018207 / 02060182078 for quick assistance.


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