Dr. Odoom teaches courses in the areas of marketing communications, strategic marketing, brand management, and digital marketing and advertising. Her research interest revolves around brand management, health service marketing, and communications, advertising, and consumer behaviour in both offline and online environments. Her works have been published in journals such as the International Journal of Internet Marketing and Advertising, Journal of Research in Marketing and Entrepreneurship, Marketing Intelligence and Planning, and International Journal of Healthcare Management among others. She is also a member of the Academy of Marketing Science, the American Academy of Advertising, and the American Marketing Association.