His competencies include general communications and campaign management, social media development and their conversion from on-line to on-the-ground engagement and measurement, media relations, event planning, and customer services team development and management.

Professional achievements include marketing campaign development, streamlining organizational procedures in line with corporate brand identity. Technology proficiency includes the use of most of the Microsoft applications, teaching and research applications, and social media platforms, including Twitter, Facebook, Google + etc.

He is currently an associate member of the Chartered Institute of Marketing, UK, and a member of the Political Marketing Specialist Group (PMSG) coordinating the Ghana Political Marketing Group (Ghana PMG).