Event Management, Promotion, and Sponsorship

DATE:  Monday, 3rd to Saturday, June 15, 2023

TIME:  5;30PM – 8:30 PM Daily 

MODE:  Virtual / Blended

OVERVIEW

This course is designed to provide learners with a comprehensive understanding of event management, promotion, and sponsorship. The course covers the key principles and best practices of event planning, marketing, and sponsorship acquisition.

The course begins with an overview of event management, providing learners with an understanding of the process of planning and executing successful events. Topics covered include event design, budgeting, scheduling, logistics, and risk management. Learners will also learn how to identify target audiences and develop marketing strategies that can help to promote events and increase attendance.

The course then moves on to the topic of event promotion, covering the essential elements of creating effective marketing campaigns for events. Topics include social media marketing, email marketing, content marketing, and traditional advertising. Learners will learn how to develop promotional materials that effectively communicate the value of events and encourage attendance.

Finally, the course covers sponsorship acquisition, which is a critical component of event planning. Learners will learn how to identify potential sponsors, create compelling sponsorship proposals, and negotiate sponsorship agreements. The course also covers how to create value for sponsors and measure the effectiveness of sponsorship partnerships.

ABOUT THIS PROFESSIONAL DEVELOPMENT CERTIFICATE COURSE IN EVENT MANAGEMENT, PROMOTION, AND SPONSORSHIP

Throughout this two-week course, learners will be introduced to case studies and real-world examples to illustrate how event management, promotion, and sponsorship are applied in various industries. The course will also include hands-on exercises and projects that will allow students to apply the concepts and principles learned in the course.

IS THIS COURSE FOR YOU?

This course on Event Management, Promotion, and Sponsorship is ideal for a range of individuals who are interested in event planning, marketing, and sponsorship acquisition. Some potential candidates who can benefit from this course are:

1. Event planners who want to improve their skills and knowledge in event management, marketing, and sponsorship acquisition.
2. Marketing, Public Relations, and advertising professionals who want to gain a better understanding of event promotion and sponsorship.
3. Business owners and entrepreneurs who want to learn how to create and execute successful events that promote their brand.
4. Public relations professionals who want to understand how events can be used to enhance the reputation of their clients.
5. Students who are interested in pursuing careers in event planning, marketing, or public relations.
6. Non-profit organizations who want to learn how to create successful events that promote their cause and raise funds.
7. Overall, this course is ideal for anyone who wants to gain a comprehensive understanding of the key principles and best practices of event management, promotion, and sponsorship acquisition. It is also relevant for individuals who work in event management, marketing, public relations, advertising, or related fields.

LEARNING OBJECTIVES

1. To provide learners with a comprehensive understanding of event management principles and practices, including event planning, budgeting, logistics, risk management, and evaluation.
2. To equip learners with the skills and knowledge necessary to plan, execute, and evaluate successful events of all types, including corporate events, festivals, and social events.
3. To teach learners how to develop and manage event budgets, including estimating costs, negotiating with vendors, and monitoring expenses.
4. To help learners understand the importance of marketing and promotion in event management and provide them with the skills necessary to create effective marketing campaigns.
5. To teach learners how to manage event logistics and operations, including event setup, transportation, catering, and security.
6. To provide learners with an understanding of event risk management and equip them with the skills necessary to identify potential risks, develop risk management plans, and manage emergency situations.
7. To help learners develop skills in post-event evaluation and analysis, including measuring attendee satisfaction, assessing event ROI, and gathering feedback for future improvements.
8. To prepare learners for careers in event management by providing them with practical, hands-on experience in the field, as well as opportunities for networking and professional development.
9. To develop learners’ critical thinking, problem-solving, and communication skills, which are essential for success in event management.
10. To instill in learners an appreciation for the importance of creativity, innovation, and attention to detail in event management, and to encourage them to approach event planning and execution with a mindset of continuous improvement.

WHY SHOULD YOU NOT MISS THIS COURSE? 

There are several reasons why someone should consider taking this course on Event Management, Promotion, and Sponsorship:

1. Gain a comprehensive understanding of event management: The course provides a detailed overview of the process of planning and executing successful events, covering everything from event design to budgeting, scheduling, logistics, and risk management.
2. Develop marketing strategies that promote events: The course covers the essential elements of creating effective marketing campaigns for events, including social media marketing, email marketing, content marketing, and traditional advertising.
3. Learn how to acquire sponsorships: The course covers how to identify potential sponsors, create compelling sponsorship proposals, and negotiate sponsorship agreements.
4. Learn from real-world examples: The course introduces students to case studies and real-world examples to illustrate how event management, promotion, and sponsorship are applied in various industries.
5. Develop practical skills: The course includes hands-on exercises and projects that will allow students to apply the concepts and principles learned in the course.
6. Enhance your career prospects: The knowledge and skills gained from this course can be applied to a range of industries and roles, making it a valuable asset for individuals looking to advance their careers in event planning, marketing, public relations, advertising, or related fields.

COURSE REQUIREMENT 

Course Requirements

• Interest in Event Management
• Passion & Commitment
• Zoom app
• Computer or phone with Internet Connectivity
• No prior experience with Event Management required

 

Course Methodology

This course can be taken 100% online or 90% online (ZOOM) with one day of in-person facilitation at the British Council. The course features the use of a number of case studies and presentations by facilitators and participants, followed by discussions aimed at helping participants learn all key characteristics of corporate communication.

NB: The course will be taught online in the evenings on Weekdays and both online and in-person on Saturday at the British Council.

Call 0206018207 / 0206018207 for quick assistance.

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