DIGITAL MARKETING AND ADVANCED COMMUNICATION CAPSTONE PROJECT

Suppose you’re the leader of the digital marketing team for a business or organization ( looking to grow its customer base and/ or sales using a social media campaign, design a one-month social media campaign for any chosen project, product, or service.

State clearly the business goal to be addressed by the campaign and two corresponding objectives that will help achieve the goal.

Create one buyer persona for the campaign and choose one social media platform appropriate for reaching the target audience.
Create a business page on the chosen social media platform
Create/design a boosted post (aimed at achieving the objectives) on the business page using your key campaign message, appropriate call(s) to action (CTA), and hashtags.

Provide the KPIs or metrics to be used to track the performance of the post (in relation to the campaign objectives).

The assignment must be submitted to cadicommunications@gmail.com by 31st March 2023.