In the past few years, the world has seen a rapid shift toward digitalization, and this has significantly impacted the way businesses operate. With more and more customers turning to online platforms to make their purchases, digital marketing has become an essential tool for businesses to connect with their target audience.
The number of internet users across the world has increased massively year-on-year. According to statistics, as of the end of April 2022, there were more than 5 billion people – around the world – online. This number will increase in leaps and bounds in the years to come.
The main reason to increase in the active internet users in the last few years is due to the high usage of smartphones, tablets, and other smart devices around the world. These are very handy and useful to carry along with people where ever they go.
Considering all these points online marketing is vast and broadly open to all the people around the world to connect through multiple devices like (smartphones, laptops, desktops, tablets, Smart TV etc.) So this is going to help the Digital Marketing industry to expand worldwide their online market everywhere without having any shops in a particular place.
This means that your marketing needs to speak the same language as your customers do.
“The days of the center spread advert in a hardcopy newspaper or magazine as the only or major ways to market or promote a brand is over,” says Martin Ntem: Director of Training and Innovation at the Institute for Digital Marketing and Communication Ghana.
“Such traditional means of marketing were not just expensive but were extremely difficult to measure the ROI of such a campaign. Imagine monitoring how your newspaper advert is performing all over Ghana.
“With digital marketing, you are able to accurately see how your customers or potential customers interact with a particular campaign that you send out. You are able to from the word go see how many people have been reached, where they live, their ages, and the actions or reactions towards your brand.
“Also, digital marketing levels the playing field. While only big business is able to afford the costly magazine spreads or billboards, small businesses can advertise on social media and have the same impact that larger corporations do. Today a global brand such as DSTV is running a Facebook ad, here in Osu a small bakery is equally running ads.” he said
As we move into the second quarter of 2023, it is becoming increasingly clear that investing in digital marketing training is a wise move for businesses of all sizes.
Here are some reasons why:
Stay Ahead of the Curve
The digital marketing landscape is constantly evolving, with new platforms, tools, and technologies emerging all the time. Investing in digital marketing training ensures that your business stays up to date with the latest trends and best practices, giving you a competitive edge in the market.
Reach a Wider Audience
With the rise of social media and other online platforms, businesses can now connect with a much wider audience than ever before. Digital marketing training teaches you how to reach out to your target audience through various channels, including search engine optimization (SEO), social media, email marketing, and more.
Digital marketing is highly measurable, allowing businesses to track the success of their campaigns in real-time. By investing in digital marketing training, you can learn how to optimize your campaigns for maximum ROI, helping you to get the most out of your marketing budget.
Enhance Brand Awareness
In today’s digital world, brand awareness is essential for business success. Digital marketing training can teach you how to create a strong online presence for your brand, helping you to attract new customers and build a loyal following.
The power of digital marketing training
While many businesses may opt to engage with outsourced digital marketing agencies, others may not be at a stage where they can make that sort of investment. This makes getting a digital marketing education – for the business owner or someone else in the organization who will be responsible for the function –a very good idea.
“As the owner of the business,” continues Martin, “you will have clearly articulated the vision and mission of the organization. As any successful digital marketing strategy needs to be closely aligned with the business plan, it makes sense for the business owner to take ownership of digital marketing.”
Keeping the digital marketing function in-house, and capacitating one of your employees with digital marketing training also benefits the organisation as this individual will be so focused on building the company’s brand that all campaigns initiated will deliver maximum ROI.
The good news for all busy but passionate business owners is that you can actually acquire digital skills here in Ghana and in the comfort of your home or office. The Institute for Digital Marketing and Communication Ghana makes that very possible and affordable.
Their certificate courses are very tailored and will help you learn a lot within the shortest possible time and be awarded certification. IDMC Ghana also provides after-training support for all learners willing to have physical hands-on practicals at the Digital marketing Hun in Osu for free.
Armed with a qualification from IDMC Ghana, you’ll have the core skills needed to future-proof your marketing and succeed in the corporate world of digital marketing and advertising.