DATE: Tuesday, February 11, to Saturday March 1, 2025

TIME:  6;00PM – 8:30 PM Daily 

MODE:  Virtual / Blended / Self-Paced  

OVERVIEW 

Marketing has become too important to be left just to the marketers. All employees, from store clerks, and accountants to IT specialists, must be engaged in it. In a world where every employee is a potential spokesperson, every supplier or partner can act like a media outlet and every customer can be a reviewer with a particular axe to grind, how can organizations build and maintain trusted relationships? The Digital Marketing and Strategic Communications course examines social and digital communications as strategic relationship builders and teaches participants how to employ digital marketing strategies and tools to amplify multi-channel PR and strategic marketing communication efforts.

ABOUT THE PROFESSIONAL DEVELOPMENT CERTIFICATE COURSE IN ARTIFICIAL INTELLIGENCE, DIGITAL MARKETING & STRATEGIC COMMUNICATIONS

Whether you’re new to digital media or looking to master new digital and social platforms, this unique certificate program will keep you ahead of the digital communications curve. It combines high-level strategy with hands-on tools you can use to create digital media programs that achieve measurable ROI.

This course is designed to provide learners with an understanding of how Artificial Intelligence (AI) is being used to shape and transform the field of Digital Marketing and Strategic Communications. Students will learn about the latest AI technologies, digital marketing strategies, and communications frameworks, and how these can be integrated to create innovative, effective, and ethical campaigns.

You’ll make greater sense of the digital and social media landscape – the clutter of platforms, apps, and devices – led by experienced practitioners. You’ll get fully up-to-date instruction as you master the strategy and tools.

IS THIS COURSE FOR YOU?

This course is designed for media and communications professionals who recognized that strategic communication is the key differentiator in creating a competitive advantage. It’s aimed at those looking to set themselves apart in their organization by taking the lead in corporate communications, reputation management, or public relations, as well as those who want to stay abreast of the communication skills required in the modern workplace.

Managers and professionals in marketing and advertising will benefit from learning to identify the channels for leveraging data-formed insights to successfully improve their brand messaging and better interact with relevant stakeholders. The practical skills taught in this course will ensure that you can effectively align your communication strategies with business objectives.

WHAT YOU’LL LEARN

1. After an introduction to digital marketing and major social media platforms, you’ll learn to establish an online presence, create posts, build a following, and manage your social media accounts.
2. Understand the fundamental concepts and technologies of Artificial Intelligence (AI)
3. Analyze how AI is being used in the field of digital marketing and communications.
4. Develop effective AI-driven marketing strategies.
5. Create compelling and engaging digital marketing campaigns.
6. Develop strategies for success in the rapidly changing digital and social media landscape.
7. Integrate your strategic approach with hands-on experience using current platforms and tools.
8. Create programs that resonate with your audience and build engagement and community.
9. Tell compelling stories through creative messaging and understanding the key factors in persuasive communication.
10. Learn to integrate digital and social media strategies and tactics with traditional methods.
11. Use metrics to track and evaluate campaign performance.
12. Create strategic communication campaigns.

WHAT WILL SET YOU APART

Upon completion of this course, you’ll walk away with:

1. Skills to stay ahead in the fast-changing digital and social media communications landscape.
2. Ability to apply the latest digital tools, channels, and platforms for maximum strategic impact.
3. Developed skills in creating and managing advertising campaigns on social media and learning to evaluate the results of your marketing efforts.
4. Enhanced customer service communications skills
5. The ability to use data-driven insights for more effective communication strategies.
6. A practical communication plan that you can implement into your business immediately.
7. Communication strategies that are persuasive and influential.
8. The ability to use data-driven insights for more effective communication strategies.
9. Understanding what makes a message persuasive and learning how to develop more persuasive messaging for PR, marketing, and advertising
10. ability to apply Emotional Intelligence (EI) in Marketing Communication

Click HERE to Apply Now and Pay Later

COURSE MODULES

MODULE 1 –DIGITAL MARKETING FOR STRATEGIC COMMUNICATION

Today’s communication professionals must work strategically across paid, earned, shared, and owned (PESO) channels. Effectively driving digital traffic builds campaign awareness, stimulates engagement, and moves target audiences toward action. This course teaches learners to employ digital marketing strategies and tools to amplify multi-channel PR, Marketing, and strategic communication efforts.

MODULE 2 – SOCIAL MEDIA STRATEGIES AND TACTICS

Social media is a dynamic communication tool that has significantly changed the public relations industry. You will learn to think strategically about which platforms are the best way to communicate with diverse target audiences and how to open authentic communication with your audience.

MODULE 3 – SUSTAINABILITY COMMUNICATIONS AND CSR

In today’s global landscape, businesses are increasingly expected to demonstrate their commitment to sustainability and corporate social responsibility (CSR). This module provides participants with a comprehensive understanding of sustainability communications and CSR strategies, equipping them with the knowledge and skills to drive positive social and environmental impact within their organizations.

MODULE 4 – ARTIFICIAL INTELIGENCE

This module introduces Artificial Intelligence and its applications in marketing and communication. Learners will learn the basics of Generative Artificial Intelligence and how these technologies are being used to enhance marketing and communication strategies. They will also learn how to incorporate AI into social media, content marketing, and organizational communication, which is a growing trend that has the potential to revolutionize the way businesses approach marketing communication efforts.

MODULE 5 – STRATEGIC COMMUNICATION PLANNING AND IMPLEMENTATION

 Strategic Communication Planning and Implementation is a process that involves identifying, developing, and implementing communication strategies that align with an organization’s overall goals and objectives. After this module, learners will understand the principles and frameworks of strategic communication planning and develop effective communication strategies targeted at both internal and external audiences. They will also be able to implement and evaluate strategic communication campaigns and create an integrated communications plan that incorporates AI technologies.

MODULE 6 – BRANDS MANAGEMENT

In an era when consumers are in charge of the market, branding must be taken more seriously. Brand management is nothing but the art of creating and sustaining a brand. Branding makes customers committed to your business. A strong brand differentiates your products from competitors. It gives your business a quality image. This module will expose participants to all major concepts of branding.

MODULE 7 – INTEGRATED MARKETING COMMUNICATION

The Introduction to Integrated Marketing Communication module provides a comprehensive understanding of the fundamental concepts, strategies, and tactics used in Integrated Marketing Communication. This module is a solid foundation for students pursuing careers in marketing, advertising, public relations, and related fields. Participants will gain insights into the importance of a cohesive and synchronised approach to marketing communication and how it can drive successful brand communication campaigns.

MODULE 8 – EMOTIONAL INTELLIGENCE

Emotional intelligence (EI) is a critical skill set that empowers individuals to recognize, understand, and manage their emotions effectively, as well as navigate social interactions with empathy and tact. This module provides participants with a comprehensive understanding of emotional intelligence principles and techniques, enabling them to enhance their personal and professional relationships, leadership capabilities, and overall well-being.

Career Paths

Social Media Manager | Communication Officer / Director | Digital Marketer | Community Manager | Content Developer | Public Relations Manager | Freelance Digital Marketer

COURSE REQUIREMENT 

• Minimum of a Diploma in any field.
• Interest in Digital Marketing, Communication, Public Relations, and AI
• Passion & Commitment
• Zoom app
• Computer or phone with Internet Connectivity
• No prior experience with Digital Marketing, Communication, Public Relations, and AI required

Course Methodology

This course can be taken 100% online or three days online (ZOOM) and one day of in-person facilitation at the BRITISH COUNCIL. The course features the use of a number of case studies and presentations by facilitators and participants, followed by discussions aimed at helping participants learn all key characteristics of corporate communication.

NB: The course will be taught online in the evenings on Weekdays and both online and in-person on Saturday at the BRITISH COUNCIL.

Call 0308230278 / 0531100137 / 0531100138 / 0531100139 for quick assistance.

Click HERE to Apply Now and Pay Later