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Artificial Intelligence, Digital Marketing and Strategic Communications

800.00

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TIME:  5;30PM – 8:30 PM Daily 

MODE:  Virtual / Face-to-face 

OVERVIEW 

Marketing has become too important to be left just to the marketers. All employees, from store clerks, and accountants to IT specialists, must be engaged in it. In a world where every employee is a potential spokesperson, every supplier or partner can act like a media outlet and every customer can be a reviewer with a particular axe to grind, how can organizations build and maintain trusted relationships? The Digital Marketing and Strategic Communications course examines social and digital communications as strategic relationship builders and teaches participants how to employ digital marketing strategies and tools to amplify multi-channel PR and strategic marketing communication efforts.

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ABOUT THE PROFESSIONAL DEVELOPMENT CERTIFICATE COURSE IN ARTIFICIAL INTELLIGENCE, DIGITAL MARKETING & STRATEGIC COMMUNICATIONS

Whether you’re new to digital media or looking to master new digital and social platforms, this unique certificate program will keep you ahead of the digital communications curve. It combines high-level strategy with hands-on tools you can use to create digital media programs that achieve measurable ROI.

This course is designed to provide learners with an understanding of how Artificial Intelligence (AI) is being used to shape and transform the field of Digital Marketing and Strategic Communications. Students will learn about the latest AI technologies, digital marketing strategies, and communications frameworks, and how these can be integrated to create innovative, effective, and ethical campaigns.

You’ll make greater sense of the digital and social media landscape – the clutter of platforms, apps, and devices – led by experienced practitioners. You’ll get fully up-to-date instruction as you master the strategy and tools.

IS THIS COURSE FOR YOU?

This course is designed for media and communications professionals who recognized that strategic communication is the key differentiator in creating a competitive advantage. It’s aimed at those looking to set themselves apart in their organization by taking the lead in corporate communications, reputation management, or public relations, as well as those who want to stay abreast of the communication skills required in the modern workplace.

Managers and professionals in marketing and advertising will benefit from learning to identify the channels for leveraging data-formed insights to successfully improve their brand messaging and better interact with relevant stakeholders. The practical skills taught in this course will ensure that you can effectively align your communication strategies with business objectives.

WHAT YOU’LL LEARN

  1. After an introduction to digital marketing and major social media platforms, you’ll learn to establish an online presence, create posts, build a following, and manage your social media accounts.
  2. Understand the fundamental concepts and technologies of Artificial Intelligence (AI)
  3. Analyze how AI is being used in the field of digital marketing and communications
  4. Develop effective AI-driven marketing strategies
  5. Create compelling and engaging digital marketing campaigns
  6. Develop strategies for success in the rapidly changing digital and social media landscape.
  7. Integrate your strategic approach with hands-on experience using current platforms and tools.
  8. Create programs that resonate with your audience and build engagement and community.
  9. Tell compelling stories through creative messaging and understanding the key factors in persuasive communication
  10. Learn to integrate digital and social media strategies and tactics with traditional methods
  11. Use metrics to track and evaluate campaign performance
  12. Create strategic communication campaigns

WHAT WILL SET YOU APART

Upon completion of this course, you’ll walk away with:

  1. Skills to stay ahead in the fast-changing digital and social media communications landscape.
  2. Ability to apply the latest digital tools, channels, and platforms for maximum strategic impact.
  3. Developed skills in creating and managing advertising campaigns on social media and learning to evaluate the results of your marketing efforts.
  4. Enhanced customer service communications skills
  5. The ability to use data-driven insights for more effective communication strategies.
  6. A practical communication plan that you can implement into your business immediately.
  7. Communication strategies that are persuasive and influential.
  8. The ability to use data-driven insights for more effective communication strategies.
  9. Understanding what makes a message persuasive and learning how to develop more persuasive messaging for PR, marketing, and advertising
  10. The ability to use data-driven insights for more effective communication strategies.

SOME KEY FACILITATORS

  • PROF. MODESTUS FOSU – DEAN, FACULTY OF INTEGRATED COMMUNICATION SCIENCE, UniMAC-GIJ
  • PROF. KOBBY MENSAH– SENIOR LECTURER, UGBS
  • DR. MRS.  ANDOH AKUSHIKA, LECTURER, UPSA
  • DR. IKE TANDOH – LECTURER & BRAND COMMUNICATION SPECIALIST
  • DR. ALBERT BOSSMAN – LECTURER & COMMUNICATION CONSULTANT
  • EMMANUEL GAMOR -SENIOR MANAGER MTN GHANA
  • SHIRLEY TONY KUM, APR, ACIMG  – CORPORATE COMMUNICATIONS MANAGER, VIVO ENERGY GHANA (SHELL LICENSEE)
  • ABRAHAM DZAGBLETEY  –  ARTIFICIAL INTELLIGENCE & DIGITAL COMMUNICATION CONSULTANT
  • MARTIN THOMPSON NTEM  – LECTURER AND DIGITAL COMMUNICATION CONSULTANT

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COURSE MODULES

MODULE 1

DIGITAL MARKETING FOR STRATEGIC COMMUNICATION

Today’s communication professionals must work strategically across paid, earned, shared, and owned (PESO) channels. Effectively driving digital traffic builds campaign awareness, stimulates engagement, and moves target audiences toward action. This course teaches learners to employ digital marketing strategies and tools to amplify multi-channel PR, Marketing, and strategic communication efforts.

 

MODULE 2

SOCIAL MEDIA STRATEGIES AND TACTICS

Social media is a dynamic communication tool that has significantly changed the public relations industry. You will learn to think strategically about which platforms are the best way to communicate with diverse target audiences and how to open authentic communication with your audience.

 

MODULE 3

CAUSE-RELATED MARKETING FOR SOCIAL IMPACT 

Combining ideas from commercial marketing and the social sciences, social marketing is a proven tool for influencing behaviour in a sustainable and cost-effective way. Instead of selling a product or service, some NGOs, profit, and public organizations “sell” a behavior that benefits society, by offering compelling reasons for an audience to change their behavior.

Explore social marketing principles, defined as the systematic application of marketing and strategic communication principles to achieve human behavior change toward a social purpose or social good.

 

MODULE 4

ARTIFICIAL INTELLIGENCE

This module is an introduction to Artificial Intelligence and its applications in marketing and communication. Learners will learn the basics of Generative Artificial Intelligence, and how these technologies are being used to enhance marketing and communication strategies. Learners will also learn how to incorporate AI into social media, content marketing, and organizational communication which is a growing trend that has the potential to revolutionize the way business approach marketing communication efforts.

 

MODULE 5

STRATEGIC COMMUNICATION PLANNING AND IMPLEMENTATION

 Strategic Communication Planning and Implementation is a process that involves identifying, developing, and implementing communication strategies that align with an organization’s overall goals and objectives. Learners will after this module understand the principles and frameworks of strategic communication planning as well as develop effective communication strategies targeted at both internal and external publics. Learners will also be able to implement and evaluate strategic communication campaigns as well as create an integrated communications plan that incorporates AI technologies.

 

MODULE 6

BRANDS MANAGEMENT

In an era where consumers are in charge of the market, branding must be taken more seriously. Brand management is nothing but the art of creating and sustaining a brand. Branding makes customers committed to your business. A strong brand differentiates your products from competitors. It gives a quality image to your business. This module will expose participants to all major concepts of branding.

 

MODULE 7

INTEGRATED MARKETING COMMUNICATION

The Introduction to Integrated Marketing Communication module provides a comprehensive understanding of the fundamental concepts, strategies, and tactics used in Integrated Marketing Communication. This module serves as a solid foundation for students pursuing careers in marketing, advertising, public relations, and related fields. Participants will gain insights into the importance of a cohesive and synchronized approach to marketing communication, and how it can drive successful brand communication campaigns.

 

MODULE 8

LANGUAGE AND PERSUASION

Examine the persuasive power of language and rhetoric in strategic communication. Participants will learn techniques for crafting persuasive messages, including the use of rhetorical devices, framing, and linguistic strategies. The Language and Persuasion module provides learners with a deep understanding of the power of language in influencing and persuading audiences. By studying persuasive techniques, rhetorical devices, and ethical considerations, students develop the skills necessary to create compelling messages that elicit specific responses and drive desired outcomes.

 

Career Paths

Social Media Manager | Communication Officer / Director | Digital Marketer | Community Manager | Content Developer | Public Relations Manager | Freelance Digital Marketer

COURSE REQUIREMENT 

  • Minimum of a Diploma in any field.
  • Interest in Digital Marketing, Communication, Public Relations, and AI
  • Passion & Commitment
  • Zoom app
  • Computer or phone with Internet Connectivity
  • No prior experience with Digital Marketing, Communication, Public Relations, and AI required

Course Methodology

This course can be taken 100% online or three days online (ZOOM) and one day of in-person facilitation at the Kofi Annan IT Centre. The course features the use of a number of case studies and presentations by facilitators and participants, followed by discussions aimed at helping participants learn all key characteristics of corporate communication.

NB: The course will be taught online in the evenings on Weekdays and both online and in-person on Saturday at the Ghana – Kofi Annan IT Center.

Call 0206018207 / 0206018207 for quick assistance.

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