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AI. DIGITAL STRATEGY. COMMUNICATION LEADERSHIP.

Artificial Intelligence, Digital Marketing and Strategic Communications

Build integrated capability across Artificial Intelligence, digital marketing, social media, brand, reputation and strategic communication planning.

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Artificial Intelligence, Digital Marketing and Strategic Communication (AIDMSC)

Course at a Glance

Duration: 3 Weeks (Mon – Thur)
Date:  November  9 to November 26, 2026
Time: 6:00 PM to 8:30 PMMode: Virtual Zoom
Venue: British Council / IDMC Ghana Training and Innovation Hub (Graduation Ceremony)
Tuition: Gh1500

Level: Professional development
Credential: Professional Development Certificate

GH₵1,500

Course Overview

Modern communication professionals operate across paid, earned, shared and owned channels while Artificial Intelligence increasingly affects how content, research and campaign decisions are produced.

This programme combines strategic communication principles with practical digital marketing, social media, Artificial Intelligence, brand management, sustainability communication and campaign measurement.

Who Should Attend & What You’ll Gain

Ideal for: Public Relations and communication professionals, digital marketers, brand managers, media practitioners, reputation and stakeholder teams, managers and professionals who lead communication programmes.

  • Apply Artificial Intelligence tools to communication workflows.
  • Develop digital and social-media strategy.
  • Plan integrated strategic communication campaigns.
  • Create persuasive messages and content.
  • Track campaigns using meaningful metrics.
  • Strengthen brand and reputation management.
  • Use sustainability and Corporate Social Responsibility communication more strategically.

Course Curriculum

Use digital marketing channels and tools to support Public Relations, marketing and strategic communication objectives.
Platform selection, content, communities, engagement, paid support and performance measurement.
Communicate responsible-business initiatives with credibility, clarity and stronger stakeholder relevance.
Generative Artificial Intelligence applications for communication, research, ideation, content and campaign workflows.
Research, objectives, audiences, messages, channels, implementation and evaluation of integrated communication programmes.
Brand strategy, reputation, coordinated communication and integrated marketing communication principles.
Apply self-awareness, empathy and relationship skills to professional communication and stakeholder engagement.

Requirements & Registration

  • Minimum of a Diploma in any field.
  • Interest in digital marketing, communication, Public Relations or Artificial Intelligence.
  • Computer or smartphone with reliable internet access.
  • No prior specialist Artificial Intelligence experience required.

Tuition: GH₵1,500
Status: Admission in Progress
Admissions: 0308 230 278

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Frequently Asked Questions

Artificial Intelligence is one part of a broader strategic communication programme that also covers digital marketing, social media, brand, sustainability and integrated communication.
Communication, Public Relations, marketing, brand and media professionals who need integrated digital and strategic capability.
Contact Admissions for the next confirmed cohort.

Communicate with Strategy. Use AI with Purpose.

Build modern communication capability that combines human judgement, digital channels and Artificial Intelligence-enabled workflows.

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