DIGITAL MARKETING AND CORPORATE COMMUNICATIONS CAPSTONE PROJECT

Suppose you’re the leader of the digital marketing team for a business (use a business in any product/service category) looking to grow its customer base and sales using a social media campaign.

State clearly the business goal to be addressed by the campaign and two corresponding objectives that will help achieve the goal.

Create one buyer persona for the campaign and choose one social media platform appropriate for reaching the target audience.
Create a business page on the chosen social media platform
Create/design a boosted post (aimed at achieving the objectives) on the business page using your key campaign message, appropriate call(s) to action (CTA), and hashtags.

Provide the KPIs or metrics to be used to track the performance of the post (in relation to the campaign objectives).

The assignment must be submitted to info@idmcghana.com by 9th April 2022.