Social Media Marketing, Branding & Content Creation
Build high-performing brand identities, master multi-platform content creation, and launch ROI-driven social media ad campaigns using modern digital and AI tools.
Course at a Glance
Duration: 2 weeks
Status: Registration Open
WEEKDAY VIRTUAL OPTION
Date: December 7 to December 18 (Mon – Frid)
Time: 6:00PM to 8:30 PM (Via Zoom)
Tuition: Gh1500
WEEKEND – FACE-TO FACE OPTION
3 Saturdays starting from December 5, 2026
Venue: IDMC Ghana Training and Innovation Hub, Osu Forico Mall
Time: 9am to 4PM (Includes Lunch Break)
Tuition: Gh1500
Early Bird: Applicants who complete payment by 20th November 2026 receive a 20% discount.
Level: Beginner to intermediate
Credential: Professional Development Certificate
GH₵1,500
Course Overview
Modern business growth is driven by digital visibility, brand reputation, and engaging visual storytelling across social platforms. Beyond posting randomly, today’s professionals must combine strategic brand positioning with high-converting graphic design, short-form video production, and targeted paid campaigns.
This programme equips participants with hands-on capabilities in brand identity creation, platform-specific content strategies, generative AI workflows for copywriting and visuals, Meta Business Suite advertising, and performance analytics.
Who Should Attend & What You’ll Gain
Ideal for: Marketing & Communications Officers, Business Owners & Entrepreneurs, Brand Managers, Social Media Managers, Public Relations Executives, Content Creators, Freelancers, and Administrative Staff task-shifted into managing corporate digital channels.
What You’ll Gain:
- Build end-to-end brand positioning and visual identity frameworks.
- Develop platform-specific content calendars for LinkedIn, Instagram, TikTok, and Meta.
- Leverage AI tools (ChatGPT, Midjourney, Canva Pro, CapCut) for rapid content creation.
- Produce engage-worthy short-form videos, reels, and persuasive graphic assets.
- Set up, target, and optimize paid digital advertising campaigns on Meta Business Suite.
- Track digital campaigns using meaningful business performance metrics and ROI indicators.
- Protect corporate online reputation and manage social media crisis communication effectively.
Course Curriculum
Define brand architecture, mission, tone of voice, visual identity guidelines, and positioning in competitive digital markets.
Understand platform algorithms, buyer persona mapping, community management, and cross-channel content distribution calendars.
Audience targeting (Lookalike, Custom, Interest-based), budget management, split-testing, and running ads via Meta Business Suite & LinkedIn.
Demystify key performance indicators (CTR, ROAS, Reach, Engagement Rate) and construct executive-ready social media audit reports.
Monitor brand sentiment, handle public customer complaints, manage online feedback, and execute social media crisis response plans.
Build strong personal executive brands, pitch social media services to corporate clients, and price digital marketing contracts.
Requirements & Registration
- No specific academic requirement.
- Computer or smartphone with internet access.
- Interest in digital marketing and sales.
- Commitment to practical campaign work.
Tuition: GH₵1,500
Early Bird: Applicants who complete payment by 20th November 2026 receive a 20% discount.
Status: Admission in Progress
Admissions: 0308 230 278
Frequently Asked Questions
No. Paid advertising is one module of a comprehensive strategy course that also covers brand identity, short-form video editing, visual design, AI workflows, content strategy, and online reputation management.
Not at all! The course teaches practical, user-friendly tools like Canva Pro, CapCut, and AI generators that allow anyone to produce executive-grade visuals in minutes.
Corporate communications staff, entrepreneurs scaling their business visibility, brand officers, freelancers, and professionals task-shifted into handling organizational digital channels.
Contact Admissions at 0308 230 278 or visit idmcghana.com for confirmed cohort dates.
Build a Brand that Commands Attention. Drive Strategy with Content.
Combine human creativity, modern brand strategy, and AI-powered content tools to elevate your career and business.