DIGITAL STRATEGY. REPUTATION. CORPORATE COMMUNICATION.

Digital Strategy and Corporate Communications

Build stronger digital, stakeholder, media and reputation-management capability for modern corporate communication.

Course at a Glance

Status: On Demand / Browse Upcoming Courses
Delivery: Current format confirmed by Admissions
Level: Intermediate / advanced professional development
Audience: Corporate communications, Public Relations, Marketing, Human Resources and leadership
Fee: Contact Admissions

Course Overview

Digital channels have reshaped how organisations build reputation, communicate internally, manage stakeholders and respond to risk. This programme connects digital strategy with the core disciplines of corporate communication.

Participants learn to build communication functions and plans that align with organisational priorities while improving media relations, stakeholder engagement, crisis communication and digital campaign execution.

Who Should Attend & What You’ll Gain

Ideal for: Communication executives, senior and middle managers, Public Relations practitioners, Human Resource professionals, Corporate Social Responsibility teams, marketers and people establishing or improving corporate-communication functions.

Develop and manage digital-media strategy.
Apply Digital Public Relations methods.
Strengthen contemporary media relations.
Map and manage organisational stakeholders.
Conduct communication audits.
Build corporate communication strategy and plans.
Manage crisis and reputation communication.
Plan internal, external and social-media campaigns.

Core Learning Areas

Digital Strategy & Digital Public Relations

Understand digital channels, strategy, audience engagement and the role of digital platforms in corporate communication.

Corporate Communication Strategy

Communication functions, audits, plans, internal and external communication and alignment with organisational objectives.

Media & Stakeholder Relations

Stakeholder mapping, engagement, contemporary media relations and communication across diverse audiences.

Crisis, Reputation & Campaign Management

Prepare for difficult messages, reputation threats, organisational change and integrated communication campaigns.

Current Availability

This programme is currently listed as on demand. Historical venue and facilitator details have not been carried forward as current commitments.

Status: Browse Upcoming Courses
Fee: Contact Admissions
Admissions: 0308 230 278

Frequently Asked Questions

Is this a digital-marketing course?

Digital strategy is included, but the course is primarily designed around corporate communication, reputation, stakeholders, media and organisational communication.

Who is the course designed for?

It is best suited to executives, managers and practitioners involved in communication, Public Relations, Marketing, Human Resources and Corporate Social Responsibility.

When is the next intake?

This course is currently On Demand. Applications will open when a new cohort is confirmed.

Build Communication That Supports Business Strategy.

Strengthen stakeholder trust, reputation and communication performance across digital and corporate channels.