PRACTICAL KNOWLEDGE. REAL IMPACT.

Digital Marketing & Sales Strategy (DMSS)

Connect digital marketing with practical sales strategy to generate leads, improve conversion and build stronger customer relationships.

Course at a Glance

Duration: 3 weeks
Status: On Demand
Delivery: Virtual / blended depending on cohort
Level: Beginner to intermediate
Credential: Professional Development Certificate

GH₵1,500

Course Overview

Effective growth requires marketing and sales to work together. This intensive programme combines core digital-marketing channels with practical sales techniques for lead generation, conversion and customer retention.

Participants explore audience behaviour, digital presence, content, social media, Search Engine Optimisation, email marketing, paid advertising, analytics and modern sales strategy.

Who Should Attend & What You’ll Gain

Ideal for: Digital marketers, sales and business-development professionals, entrepreneurs, small-business owners, social-media practitioners, start-up teams and agency staff.

Understand the digital-marketing landscape.
Analyse target audiences and online behaviour.
Develop strategies for lead generation.
Create social-media and content campaigns.
Apply Search Engine Optimisation, email and paid media.
Use modern sales, persuasion and funnel techniques.
Measure campaigns using key performance indicators.

Course Curriculum

Module 1 — Digital Marketing & E-Commerce Foundations

Digital channels, customer journeys, business models and the role of digital marketing in growth.

Module 2 — Consumer Behaviour & Market Research

Audience analysis, market research, customer insights and data-informed planning.

Module 3 — Digital Presence, Content & Social Media

Web presence, branding, content, social-media strategy and engagement.

Module 4 — Search, Email & Paid Advertising

Search Engine Optimisation, email campaigns, pay-per-click advertising and campaign optimisation.

Module 5 — Sales Strategy, Analytics & Future Trends

Lead generation, nurturing, conversion, customer relationships, performance measurement, cybersecurity and emerging trends.

Requirements & Registration

No specific academic requirement.
Computer or smartphone with internet access.
Interest in digital marketing and sales.
Commitment to practical campaign work.

Tuition: GH₵1,500
Status: On Demand
Admissions: 0308 230 278

Frequently Asked Questions

Is this mainly marketing or sales?

It deliberately combines both, connecting audience acquisition with lead conversion and customer relationships.

Do I need previous digital-marketing experience?

No. The programme covers foundations and builds toward practical strategy and campaign execution.

Does the course cover paid advertising?

Yes. Paid social and search advertising are included alongside budgeting and optimisation.

When is the next intake?

Contact Admissions for the next confirmed cohort.

Turn Attention into Revenue.

Build a connected marketing and sales approach that attracts the right audience and moves them toward action.