PRACTICAL KNOWLEDGE. REAL IMPACT.

Digital Marketing & Advanced Communication (DMAC)

Strengthen digital marketing, strategic communication, reputation, stakeholder engagement and specialised communication practice in one intensive programme.

Course at a Glance

Duration: 3 weeks
Status: On Demand
Delivery: Virtual / blended depending on cohort
Level: Intermediate professional development
Credential: Professional Development Certificate with specialist track where applicable

GH₵1,800

Course Overview

Communication and marketing now operate across fast-moving digital channels where reputation, stakeholder trust and persuasive messaging directly affect organisational performance.

This programme combines digital marketing, social media and communications management with advanced specialist options in public affairs, development communication, corporate brand communication and sustainability communication.

Who Should Attend & What You’ll Gain

Ideal for: Public Relations and communications professionals, digital marketers, content managers, business owners, leaders, and professionals working in public affairs, brand, development or sustainability communication.

Develop and manage digital-media strategy.
Plan integrated marketing and communication campaigns.
Build social-media strategy and measurement frameworks.
Conduct stakeholder mapping and communication audits.
Develop corporate communication plans.
Manage crisis and reputation communication.
Improve persuasive presentation and messaging.

Course Curriculum

Module 1 — Digital Marketing & Communication

Digital strategy, content, Search Engine Optimisation, email, mobile, advertising and integrated campaigns.

Module 2 — Social Media Marketing

Platform strategy, audience engagement, content planning, paid media, analytics, listening and online reputation.

Module 3 — Communications Management

Corporate communications strategy, stakeholder engagement, media relations, crisis communication and reputation.

Specialist Track — Choose One

Public Affairs & Government Relations; Social Marketing & Development Communication; Corporate Brand Communication; or Sustainability Communication & Corporate Social Responsibility. Admissions confirms available tracks for each cohort.

Requirements & Registration

At least a Diploma in any field.
Laptop or smartphone.
Reliable internet access.
Interest in digital marketing and communication.

Tuition: GH₵1,800
Status: On Demand
Admissions: 0308 230 278

Frequently Asked Questions

What makes this different from a basic digital-marketing course?

It combines digital marketing with organisational communication, stakeholder management, reputation and specialist communication tracks.

What specialist tracks may be available?

Public Affairs & Government Relations, Social Marketing & Development Communication, Corporate Brand Communication, and Sustainability Communication & Corporate Social Responsibility.

When is the next intake?

Contact Admissions for the next confirmed cohort.

Will I receive a certificate?

The programme is designed to award a Professional Development Certificate in Digital Marketing & Advanced Communication, with specialist-track certification where the current cohort provides it.

Communicate Strategically in a Digital World.

Build integrated marketing and communication capability that strengthens influence, reputation and organisational impact.