PRACTICAL KNOWLEDGE. REAL IMPACT.

Artificial Intelligence, Digital Marketing and Customer Service Excellence (AIDMCSE)

Combine Artificial Intelligence, digital marketing and customer-service strategy to attract customers, improve their experience and drive business growth.

Course at a Glance

Duration: 3 weeks
Dates: 9–26 November 2026
Delivery: Live virtual training with an optional final in-person session at the IDMC Ghana Training & Innovation Hub, Osu
Time: Mon–Thu, 6:00 PM–8:30 PM
Level: Beginner-friendly
Credential: Professional Development Certificate

GH₵1,500

Course Overview

Customer experience, digital discovery and Artificial Intelligence increasingly intersect. This course helps participants understand how customers encounter a brand, how digital marketing attracts and converts them, and how service excellence builds loyalty.

Participants learn practical digital-marketing methods, customer-service systems, content and advertising techniques, and useful Artificial Intelligence tools that support communication and productivity.

Who Should Attend?

Customer-service and customer-experience professionals
Digital marketers and social-media managers
Entrepreneurs and small-business owners
Sales and business-development professionals
Marketing and communications practitioners
Learners entering digital marketing or customer-service roles

Key Learning Outcomes

Map and understand the customer journey.
Design stronger customer-service experiences.
Develop a digital marketing strategy.
Create social-media plans and campaigns.
Use Artificial Intelligence tools for marketing and communication.

Customer & Growth Capability

Manage social-media pages and content.
Plan paid digital advertising.
Use campaign analytics to evaluate performance.
Strengthen telephone, live-chat and customer communication.
Handle difficult customers and manage expectations.

Course Curriculum

Module 1 — Artificial Intelligence for Marketing & Service

Practical generative Artificial Intelligence tools for research, content, customer communication and productivity.

Module 2 — Integrated Digital Marketing

Digital strategy, social media, Search Engine Optimisation, Search Engine Marketing, content and campaign planning.

Module 3 — Digital Advertising, Sales & Payments

Paid media, campaign execution, sales support, digital payment journeys and conversion-focused marketing.

Module 4 — Customer Service Excellence

Customer journeys, service experience design, communication skills, expectation management and difficult-customer situations.

Requirements & Approach

No degree or prior specialist experience required
Computer or smartphone with internet access
Zoom application
Interest in digital marketing, sales or customer experience

Approach: Live Zoom sessions, case studies, practical campaigns, role-play and customer-service scenarios.

Frequently Asked Questions

When does the next course start?

The published intake runs from 9 to 26 November 2026.

Do I need digital-marketing experience?

No. The programme is beginner-friendly while remaining useful to practitioners.

What does Artificial Intelligence cover?

Practical tools and workflows for marketing, communication, research and productivity.

Is customer service a major part of the course?

Yes. Customer journeys, communication, expectations and difficult-customer management are core topics.

Attract Better. Serve Better. Grow Smarter.

Connect digital marketing, Artificial Intelligence and customer experience into one practical growth toolkit.

Dates: 9–26 November 2026
Tuition: GH₵1,500