Event Management, Promotion, and Sponsorship
Learn to plan memorable events, promote them effectively, secure sponsors and manage operations from concept to post-event evaluation.
✓ Practical & Interactive Learning ✓ Expert Facilitators
✓ Professional Certificate ✓ Career Advancement
Course at a Glance
Duration: 2 weeks
Dates: 19–31 October 2026
Delivery: Virtual via Zoom with optional in-person final Saturday
Core Class Times: Monday–Thursday, 6:00 PM–8:30 PM
Level: No prior experience required
Certificate: IDMC Ghana Professional Development Certificate in Event Management, Promotion, and Sponsorship
GH₵1,200
Early Bird: 15% discount when payment is completed by 15 September 2026.
Complete Event Lifecycle
Build practical planning, operations, promotion and sponsorship skills.
Learn from Practitioners
Learn from experienced practitioners with real-world expertise.
Work on Real Case Studies
Use hands-on exercises, discussions and realistic event scenarios.
Advance Your Career
Apply your skills to corporate, social, promotional and non-profit events.
Course Overview
This course provides a comprehensive understanding of event management, promotion and sponsorship. Participants learn the principles and best practices required to plan and execute successful events, market them effectively and build sponsorship partnerships.
The programme covers event design, budgeting, scheduling, logistics, risk management, audience identification, marketing campaigns, sponsorship proposals, negotiations, sponsor value and post-event evaluation.
Why this course matters: Successful events depend on strong planning, audience engagement, operational discipline and the ability to create measurable value for sponsors and participants.
Experience IDMC Ghana
Who Should Attend?
- Event planners
- Marketing, Public Relations and advertising professionals
- Business owners and entrepreneurs
- Students interested in events, marketing or Public Relations
- Non-profit organisations planning awareness or fundraising events
- Anyone seeking practical event management and sponsorship skills
Key Learning Outcomes
- Plan Events: Set objectives, budgets, schedules and operational plans.
- Manage Budgets: Develop budgets, negotiate with vendors and control expenses.
- Promote Events: Create campaigns across social media, email, content and traditional channels.
More Outcomes
- Manage Operations: Coordinate logistics, setup, transport, catering, security and risk.
- Secure Sponsors: Identify sponsors, develop proposals, negotiate agreements and create sponsor value.
- Evaluate Results: Measure attendee satisfaction, event Return on Investment and sponsor outcomes.
Course Curriculum
Learning Approach
- Virtual facilitator-led evening sessions
- Real-world event case studies
- Hands-on exercises and projects
- Facilitator and participant presentations
- Interactive discussions and practical application
- Optional in-person facilitation on the final Saturday
Admissions:
0308 230 278
0531 100 139
Course Facilitation
Practitioner-Led Training
Delivered through facilitator presentations, participant presentations, practical exercises, case studies and discussions. Facilitator names may vary by cohort.
Certification
Successful participants receive an IDMC Ghana Professional Development Certificate in Event Management, Promotion, and Sponsorship.
Learn more about the value of professional development certificates.
Training Details
Course Window: 19–31 October 2026
Core Days: Monday–Thursday
Time: 6:00 PM–8:30 PM
Mode: Virtual via Zoom
Optional Final Saturday: Participants may attend in person at the IDMC Ghana Training and Innovation Hub, Osu, while retaining the online option.
Entry Requirements
- An interest in event management.
- Passion, commitment and readiness to learn.
- Zoom application.
- A computer or smartphone with internet connectivity.
- No prior event management experience is required.
Fees & Registration
Tuition: GH₵1,200
Early Bird: Applicants who complete payment by 15 September 2026 receive a 15% discount.
Submit the online application first. The IDMC Ghana Admissions Team will guide you through payment and final registration.
Frequently Asked Questions
Invest in Your Future. Create Greater Impact.
Build practical event management skills you can apply to corporate, social, promotional and non-profit events.
✓ Planning ✓ Promotion ✓ Sponsorship ✓ Real-world application