{"id":13141,"date":"2022-10-09T19:12:29","date_gmt":"2022-10-09T19:12:29","guid":{"rendered":"https:\/\/idmcghana.com\/?post_type=product&#038;p=13141"},"modified":"2026-05-03T21:58:45","modified_gmt":"2026-05-03T21:58:45","slug":"digital-marketing-customer-service-excellence","status":"publish","type":"product","link":"https:\/\/idmcghana.com\/index.php\/product\/digital-marketing-customer-service-excellence\/","title":{"rendered":"Artificial Intelligence, Digital Marketing and Customer Service Excellence (AIDMCSE)"},"content":{"rendered":"<p><iframe title=\"IDMC Ghana 2023 Experience HD\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/0UimBPVwSK4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h4>DURATION &#8211; 3 Weeks<\/h4>\n<h4><strong>DATE:\u00a0 Monday<\/strong><strong>, June 8\u00a0 to June 25, 2026<\/strong><\/h4>\n<h4><strong>TIME:\u00a0 6;00PM &#8211; 8:30 PM (Mondays to Thursdays)<\/strong><\/h4>\n<h4><strong>MODE OF DELIVERY: Virtual<\/strong><\/h4>\n<p><strong>VENUE<\/strong>: British Council (For the last day&#8217;s Optional Physical Session &amp; Graduation Ceremony)<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #ff6600;\">OVERVIEW<\/span><\/h3>\n<p class=\"p1\">As a consumer yourself, you have one very powerful weapon: <strong>choice.<\/strong> Every day, global walls fall, communication increases and consumer perspectives shift from <em>\u201cWhat can I get?\u201d<\/em> to <em>\u201cWhat can\u2019t I get?\u201d<\/em> When you have the world at your fingertips, you can afford to be choosy. It feels good to be powerful, doesn\u2019t it?<\/p>\n<p class=\"p1\">All this competition creates a challenge for all businesses \u2014 from international corporate titans to corner stores \u2014 to make sure that they stand out in this rapidly changing landscape.<\/p>\n<p class=\"p1\">Customer Service Excellence is a total service experience from when a customer starts to engage with your brand until they become loyal, repeat customers. <strong>The goal is to ensure that customers are wowed by the service you provide them, every step of the way, no matter how small the actions are.<\/strong><\/p>\n<p>With growing access to the internet in Ghana, and the global communities, smart people have begun to leverage this for online trading, sales, and advertising products and services.<\/p>\n<p>Digital drive has made everyone rethink about innovation they need to adapt to remain afloat in a fiercely competitive global market. What digital trends will satisfy consumer needs and what innovative solutions will ensure steady sales are what bother the stakeholders.<\/p>\n<p>Think about how to improve your customers\u2019 interactions with your brand. Make it as easy as possible for people to find you online and purchase your products.<\/p>\n<p>The Artificial Intelligence, Digital Marketing and Customer Service Excellence Course (AIDMCSE) course exposes start-ups, agencies, entrepreneurs, and learners to the fundamentals of digital marketing, its opportunities for businesses and individuals, and how it can be leveraged for growth.<\/p>\n<h3><a href=\"https:\/\/idmcghana.com\/index.php\/2023\/04\/22\/the-value-of-professional-development-certificates-you-dont-know\/\"><span style=\"color: #ff6600;\"><strong>ABOUT THE <\/strong><strong>PROFESSIONAL DEVELOPMENT CERTIFICATE<\/strong><strong> COURSE<\/strong><\/span><\/a><\/h3>\n<p>Developed for beginners with little-to-no experience, in digital marketing and sales. This 3-weeks intensive professional development course consists of lectures, group discussions, and hands-on projects to help each student develop their digital media marketing and sales skillsets.<\/p>\n<p>Students will learn about marketing content development, ad management, performance advertising, brand development, paid ads, Instagram marketing, and much more.<\/p>\n<p>This AIDMCSE course at IDMC Ghana is also intended principally as a practical guide aimed at those with little experience in customer service and customer relations management as well as experienced practitioners seeking to hone their skills and add clarity of structure.<\/p>\n<p>Launch your career in Artificial Intelligence, Digital Marketing &amp; Customer Service Excellence. Build job-ready skills and credentials to go from beginner to job-ready in days. No degree or prior experience is required.<\/p>\n<p>&nbsp;<\/p>\n<h2><a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSeRPJ7_vE2Qr9YSnPQsfnoSm0BUXIvGXVe47BR8RsfGDN0KTw\/viewform\">Click to Register Your Interest HERE and Pay Later<\/a><\/h2>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #ff6600;\"><strong>IS THIS COURSE FOR YOU?<\/strong><\/span><\/h3>\n<p class=\"p1\">All organizations must have a Customer Service Excellence culture format. Even product organizations need this. A service does not end when people buy your product. The goal of excellent customer service is to make customers happy to compel them to keep coming back to your brand. It\u2019s a customer-centric approach to business.<\/p>\n<p>Digital marketing skills are critical for digital marketing professionals and anyone working in a business with an online presence. This includes entrepreneurs, marketers, marketing specialists, and small business owners.<\/p>\n<p>Upon completing the course and required activities, you get an<strong> AI,<\/strong> <strong>digital marketing and customer service excellence certification to showcase on your CV<\/strong>\u00a0and open up new career opportunities.<\/p>\n<p>The course is designed to be flexible, so you can study conveniently.<\/p>\n<h3><span style=\"color: #ff6600;\"><strong>KEY THINGS<\/strong><strong> YOU\u2019LL LEARN<\/strong><\/span><\/h3>\n<ul>\n<li class=\"li1\">Identifying and understanding the customer journey and how customers engage with your brand on any platform<\/li>\n<li class=\"li1\">Creating a Service Experience<\/li>\n<li>Keys to developing a digital marketing strategy and ways to maximize online marketing using available tools like social media and search engines.<\/li>\n<li>Understanding Digital Marketing<\/li>\n<li>Artificial Intelligence Tools<\/li>\n<li>Learn to develop a Social Media Plan for a Business or organization<\/li>\n<li>Creating a business in a digital space<\/li>\n<li>Telephone and live chat skills and etiquette<\/li>\n<li>Developing Sales Support Systems<\/li>\n<li>Ability to build and run your online business presence with Facebook and Instagram<\/li>\n<li>Learn to manage Social Media Pages<\/li>\n<li>Acquire knowledge of Content Marketing tools and their application<\/li>\n<li>Running paid ads effectively<\/li>\n<li>Learn to evaluate social media campaigns (Analytics)<\/li>\n<li>Learn to run Bulk SMS<\/li>\n<\/ul>\n<h2><span style=\"color: #ff6600;\"><strong>Key Topics to be covered<\/strong><\/span><\/h2>\n<ul>\n<li>Artificial Intelligence Tools<\/li>\n<li>Integrated Digital Marketing<\/li>\n<li>Social Media Marketing and Management<\/li>\n<li>SEO &amp; SEM<\/li>\n<li>Digital Marketing Campaign Strategies<\/li>\n<li>SMS and voice campaigns<\/li>\n<li>Content Creation and Marketing<\/li>\n<li>Social Media &amp; Digital Advertising<\/li>\n<li>Closing Sales<\/li>\n<li>Digital Payment Solutions<\/li>\n<li>Creating a Service Experience<\/li>\n<li>Understanding and Managing Customer Expectations<\/li>\n<li>Customer Service &amp; Communication Skills<\/li>\n<li>Dealing with Difficult Customers<\/li>\n<\/ul>\n<h2><a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSeRPJ7_vE2Qr9YSnPQsfnoSm0BUXIvGXVe47BR8RsfGDN0KTw\/viewform\">Click to Register Your Interest HERE and Pay Later<\/a><\/h2>\n<h2><span style=\"color: #ff6600;\"><strong>Course Methodology<\/strong><\/span><\/h2>\n<p><strong>This course can be taken 100% online or nine days online (ZOOM) and 1 day of optional practical in-person facilitation at the British Council.<\/strong><\/p>\n<p>The course features the use of several case studies and presentations by facilitators and participants, followed by discussions aimed at helping participants learn all key characteristics of corporate communication.<\/p>\n<p><strong>NB: The course will be taught online via ZOOM in the evenings 6:00 PM to 8:30 PM on Mondays to Thursdays and 9 am to 12 PM on the last Saturday.\u00a0<\/strong><\/p>\n<p>Call 0308230278 \/ 0531100137 \/ 0531100138 \/ 0531100139 for quick assistance.<\/p>\n","protected":false},"excerpt":{"rendered":"<h4>Launch your career in Artificial Intelligence, Digital Marketing &amp; Customer Service Excellence. Build job-ready skills and credentials to go from beginner to job-ready in days. No degree or prior experience is required.<\/h4>\n<h2><a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSeRPJ7_vE2Qr9YSnPQsfnoSm0BUXIvGXVe47BR8RsfGDN0KTw\/viewform\">Click <span style=\"color: #ff0000;\">HERE<\/span> to Apply Now and Pay Later<\/a><\/h2>\n<h4><\/h4>\n","protected":false},"featured_media":14968,"comment_status":"open","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false},"product_brand":[],"product_cat":[71],"product_tag":[],"class_list":{"0":"post-13141","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-courses","8":"first","9":"instock","10":"virtual","11":"purchasable","12":"product-type-simple"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/idmcghana.com\/index.php\/wp-json\/wp\/v2\/product\/13141","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/idmcghana.com\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/idmcghana.com\/index.php\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/idmcghana.com\/index.php\/wp-json\/wp\/v2\/comments?post=13141"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/idmcghana.com\/index.php\/wp-json\/wp\/v2\/media\/14968"}],"wp:attachment":[{"href":"https:\/\/idmcghana.com\/index.php\/wp-json\/wp\/v2\/media?parent=13141"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/idmcghana.com\/index.php\/wp-json\/wp\/v2\/product_brand?post=13141"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/idmcghana.com\/index.php\/wp-json\/wp\/v2\/product_cat?post=13141"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/idmcghana.com\/index.php\/wp-json\/wp\/v2\/product_tag?post=13141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}