{"id":11444,"date":"2021-12-06T22:01:59","date_gmt":"2021-12-06T22:01:59","guid":{"rendered":"https:\/\/idmcghana.com\/?post_type=product&#038;p=11444"},"modified":"2023-08-22T13:11:06","modified_gmt":"2023-08-22T13:11:06","slug":"digital-strategy-and-corporate-communications","status":"publish","type":"product","link":"https:\/\/idmcghana.com\/index.php\/product\/digital-strategy-and-corporate-communications\/","title":{"rendered":"Digital Strategy and Corporate Communications"},"content":{"rendered":"<h2><\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-11956 size-medium alignleft\" src=\"https:\/\/idmcghana.com\/wp-content\/uploads\/2021\/12\/IDMC-DG-MARKETING-CORP.-COMM.-01-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/idmcghana.com\/wp-content\/uploads\/2021\/12\/IDMC-DG-MARKETING-CORP.-COMM.-01-300x300.jpg 300w, https:\/\/idmcghana.com\/wp-content\/uploads\/2021\/12\/IDMC-DG-MARKETING-CORP.-COMM.-01-1024x1024.jpg 1024w, https:\/\/idmcghana.com\/wp-content\/uploads\/2021\/12\/IDMC-DG-MARKETING-CORP.-COMM.-01-150x150.jpg 150w, https:\/\/idmcghana.com\/wp-content\/uploads\/2021\/12\/IDMC-DG-MARKETING-CORP.-COMM.-01-768x768.jpg 768w, https:\/\/idmcghana.com\/wp-content\/uploads\/2021\/12\/IDMC-DG-MARKETING-CORP.-COMM.-01-1536x1536.jpg 1536w, https:\/\/idmcghana.com\/wp-content\/uploads\/2021\/12\/IDMC-DG-MARKETING-CORP.-COMM.-01-2048x2048.jpg 2048w, https:\/\/idmcghana.com\/wp-content\/uploads\/2021\/12\/IDMC-DG-MARKETING-CORP.-COMM.-01-600x600.jpg 600w, https:\/\/idmcghana.com\/wp-content\/uploads\/2021\/12\/IDMC-DG-MARKETING-CORP.-COMM.-01-100x100.jpg 100w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2><a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSeRPJ7_vE2Qr9YSnPQsfnoSm0BUXIvGXVe47BR8RsfGDN0KTw\/viewform\">Click to Register Your Interest and Pay Later<\/a><\/h2>\n<p>One certainty about the future of communication is that it will be uncertain. As the social media revolution surge, consumers are now in charge of your brand. We have been deep into the Age of the Consumer for some time, but the pandemic accelerated their takeover, putting them firmly in charge of brands from 2022 and beyond. They want more personalized content. They want faster service. They want better experiences and they want it all now. For your brand to survive, you will have to listen, and respond, to their demands.<\/p>\n<p>All of these things bring new threats \u2013 and opportunities \u2013 to an organization&#8217;s brand, reputation, and survival. Apart from extending your brand\u2019s reach to a vast majority of the internet audience and beyond, Digital Marketing promises a much better Returns On Investment (ROI) than conventional marketing methods. This 4-days intensive training will provide you with effective communication strategies to promote innovation and enhance public awareness.<\/p>\n<h3><strong>Why take this course<\/strong><\/h3>\n<p>The basic roles of marketers and communication practitioners keep changing at a pace that the ordinary curriculum and classroom lessons are failing to match. The <strong>Digital Marketing and Corporate Communications <\/strong>course familiarizes you with emerging trends in the field of marketing and corporate communication. Our qualified and experienced facilitators will help sharpen your communication skills to leverage the power of the world&#8217;s most advanced platforms and tools to your competitive advantage.<\/p>\n<h3><strong>Who Should Attend<\/strong><\/h3>\n<p>This is an intermediate\/advanced course designed for executives, senior managers, and middle managers interested in improving the way their organization communicates, both internally and externally.<\/p>\n<p>It will appeal to communication professionals and practitioners, currently working in a Corporate Communications department and would want to improve their contribution to the success of the business\/ organization, or to those tasked with setting up a new Communications function.<\/p>\n<p>Equally, this course would benefit professionals in other disciplines, including HR, PR, CSR, and Marketing, who recognize the role of Corporate Communications in engaging with customers, employees, and the wider community.<\/p>\n<h3><strong>Our <\/strong><strong>Training pledge to you <\/strong><strong>and your organization<\/strong><\/h3>\n<p>After this training, you\u2019ll have the benefit of but not limited to the following:<\/p>\n<ol>\n<li>Understand Digital Marketing \u2013 Overview, Background, Concepts &amp; Terminologies<\/li>\n<li>Develop, implement and manage an effective Digital Media Strategy for an organization<\/li>\n<li>Acquire skills and knowledge on <strong>Digital PR<\/strong><\/li>\n<li>Gain valuable insight on <strong>Contemporary Media Relations Management<\/strong><\/li>\n<li>Set up an effective Corporate Communications function (including internal communications, media relations, and external communications), to ensure it adds value to your organization<\/li>\n<li>Identify, map, and meet your <strong>stakeholders\u2019 needs<\/strong> for Corporate Communications<\/li>\n<li>Conduct a <strong>Communications Audit<\/strong> to capture current capabilities and future needs<\/li>\n<li>Develop a Corporate <strong>Communications Strategy and Plan<\/strong> for your organization, which aligns to business fundamentals, captures stakeholder needs, and optimizes the channels available to you<\/li>\n<li>Manage difficult messages, including during times of organizational or industry change, <strong>crisis and reputation management<\/strong>, and handling customer complaints<\/li>\n<li>Plan and execute corporate communication programs and <strong>social media campaigns<\/strong> internally and externally<\/li>\n<\/ol>\n<h2><a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSeRPJ7_vE2Qr9YSnPQsfnoSm0BUXIvGXVe47BR8RsfGDN0KTw\/viewform\">Click to Register Your Interest and Pay Later<\/a><\/h2>\n<h3><strong>SOME KEY FACILITATORS <\/strong><\/h3>\n<p><strong>DR. PRISCILLA TEIKA ODOOM &#8211; <\/strong>LECTURER, GIJ<\/p>\n<p><strong>KEN AWUKU ESQ. &#8211; <\/strong>LAWYER AND\u00a0 LECTURER, GIJ<\/p>\n<p><strong>PAULINA KURANCHIE &#8211; <\/strong>COMMUNICATIONS PRACTITIONER AND LECTURER, GIJ<\/p>\n<p><strong>NII AYIKU AYIKU &#8211; <\/strong>LECTURER, UPSA<\/p>\n<p><strong>SAMUEL OSEI<\/strong> <strong>MCIPR, APR<\/strong> &#8211; COMMUNICATIONS AND EXTERNAL RELATIONS MANAGER, NEWMONT CORPORATION<\/p>\n<h4><a href=\"https:\/\/idmcghana.com\/index.php\/our_team_category\/facilitators\/\">Click here to read more about our facilitators.<\/a><\/h4>\n<h3><strong>Course Methodology<\/strong><\/h3>\n<p>This course can be taken 100% online or three days online (ZOOM) and one day of in-person facilitation at the Kofi Annan IT Centre. The course features the use of a number of case studies and presentations by facilitators and participants, followed by discussions aimed at helping participants learn all key characteristics of corporate communication.<\/p>\n<p><strong>NB: The course will be taught online in the evenings on Weekdays and both online and in-person on Saturday at the Ghana-Kofi Annan IT Center. <\/strong><\/p>\n<p>Call 0206018207 for quick assistance.<\/p>\n<h2><a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSeRPJ7_vE2Qr9YSnPQsfnoSm0BUXIvGXVe47BR8RsfGDN0KTw\/viewform\">Click to Register Your Interest\u00a0<\/a><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>The <strong>Digital Strategy and Corporate Communications <\/strong>course familiarize you with emerging trends in the field of marketing and corporate communication. Our qualified and experienced facilitators will help sharpen your communication skills to leverage the power of the world&#8217;s most advanced platforms and tools to your competitive advantage.<\/p>\n<h2><span style=\"color: #ff0000;\"><strong>This course is not available now. Kindly click <a href=\"https:\/\/idmcghana.com\/\">HERE<\/a> or check the homepage for the upcoming courses.<\/strong><\/span><\/h2>\n","protected":false},"featured_media":11702,"comment_status":"open","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false},"product_brand":[],"product_cat":[71],"product_tag":[],"class_list":{"0":"post-11444","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-courses","8":"first","9":"outofstock","10":"virtual","11":"product-type-simple"},"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Strategy and Corporate Communications - Institute for Digital Marketing and Communication Ghana<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/idmcghana.com\/index.php\/product\/digital-strategy-and-corporate-communications\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Strategy and Corporate Communications - Institute for Digital Marketing and Communication Ghana\" \/>\n<meta property=\"og:description\" content=\"The Digital Strategy and Corporate Communications course familiarize you with emerging trends in the field of marketing and corporate communication. Our qualified and experienced facilitators will help sharpen your communication skills to leverage the power of the world&#039;s most advanced platforms and tools to your competitive advantage. This course is not available now. Kindly click HERE or check the homepage for the upcoming courses.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/idmcghana.com\/index.php\/product\/digital-strategy-and-corporate-communications\/\" \/>\n<meta property=\"og:site_name\" content=\"Institute for Digital Marketing and Communication Ghana\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-22T13:11:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/idmcghana.com\/wp-content\/uploads\/2021\/12\/corporate_Commnunication_training-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/idmcghana.com\/index.php\/product\/digital-strategy-and-corporate-communications\/\",\"url\":\"https:\/\/idmcghana.com\/index.php\/product\/digital-strategy-and-corporate-communications\/\",\"name\":\"Digital Strategy and Corporate Communications - Institute for Digital Marketing and Communication Ghana\",\"isPartOf\":{\"@id\":\"https:\/\/idmcghana.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/idmcghana.com\/index.php\/product\/digital-strategy-and-corporate-communications\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/idmcghana.com\/index.php\/product\/digital-strategy-and-corporate-communications\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/idmcghana.com\/wp-content\/uploads\/2021\/12\/corporate_Commnunication_training-scaled.jpg\",\"datePublished\":\"2021-12-06T22:01:59+00:00\",\"dateModified\":\"2023-08-22T13:11:06+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/idmcghana.com\/index.php\/product\/digital-strategy-and-corporate-communications\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/idmcghana.com\/index.php\/product\/digital-strategy-and-corporate-communications\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/idmcghana.com\/index.php\/product\/digital-strategy-and-corporate-communications\/#primaryimage\",\"url\":\"https:\/\/idmcghana.com\/wp-content\/uploads\/2021\/12\/corporate_Commnunication_training-scaled.jpg\",\"contentUrl\":\"https:\/\/idmcghana.com\/wp-content\/uploads\/2021\/12\/corporate_Commnunication_training-scaled.jpg\",\"width\":2560,\"height\":2560,\"caption\":\"idmc-ghana-institute-of-digital-marketing-communication-course-in-ghana\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/idmcghana.com\/index.php\/product\/digital-strategy-and-corporate-communications\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/idmcghana.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Courses\",\"item\":\"https:\/\/idmcghana.com\/index.php\/shop\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Digital Strategy and Corporate Communications\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/idmcghana.com\/#website\",\"url\":\"https:\/\/idmcghana.com\/\",\"name\":\"Institute for Digital Marketing and Communication Ghana\",\"description\":\"Unlock What&#039;s Next\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/idmcghana.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Digital Strategy and Corporate Communications - Institute for Digital Marketing and Communication Ghana","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/idmcghana.com\/index.php\/product\/digital-strategy-and-corporate-communications\/","og_locale":"en_US","og_type":"article","og_title":"Digital Strategy and Corporate Communications - Institute for Digital Marketing and Communication Ghana","og_description":"The Digital Strategy and Corporate Communications course familiarize you with emerging trends in the field of marketing and corporate communication. Our qualified and experienced facilitators will help sharpen your communication skills to leverage the power of the world's most advanced platforms and tools to your competitive advantage. This course is not available now. Kindly click HERE or check the homepage for the upcoming courses.","og_url":"https:\/\/idmcghana.com\/index.php\/product\/digital-strategy-and-corporate-communications\/","og_site_name":"Institute for Digital Marketing and Communication Ghana","article_modified_time":"2023-08-22T13:11:06+00:00","og_image":[{"width":2560,"height":2560,"url":"https:\/\/idmcghana.com\/wp-content\/uploads\/2021\/12\/corporate_Commnunication_training-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/idmcghana.com\/index.php\/product\/digital-strategy-and-corporate-communications\/","url":"https:\/\/idmcghana.com\/index.php\/product\/digital-strategy-and-corporate-communications\/","name":"Digital Strategy and Corporate Communications - Institute for Digital Marketing and Communication Ghana","isPartOf":{"@id":"https:\/\/idmcghana.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/idmcghana.com\/index.php\/product\/digital-strategy-and-corporate-communications\/#primaryimage"},"image":{"@id":"https:\/\/idmcghana.com\/index.php\/product\/digital-strategy-and-corporate-communications\/#primaryimage"},"thumbnailUrl":"https:\/\/idmcghana.com\/wp-content\/uploads\/2021\/12\/corporate_Commnunication_training-scaled.jpg","datePublished":"2021-12-06T22:01:59+00:00","dateModified":"2023-08-22T13:11:06+00:00","breadcrumb":{"@id":"https:\/\/idmcghana.com\/index.php\/product\/digital-strategy-and-corporate-communications\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/idmcghana.com\/index.php\/product\/digital-strategy-and-corporate-communications\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/idmcghana.com\/index.php\/product\/digital-strategy-and-corporate-communications\/#primaryimage","url":"https:\/\/idmcghana.com\/wp-content\/uploads\/2021\/12\/corporate_Commnunication_training-scaled.jpg","contentUrl":"https:\/\/idmcghana.com\/wp-content\/uploads\/2021\/12\/corporate_Commnunication_training-scaled.jpg","width":2560,"height":2560,"caption":"idmc-ghana-institute-of-digital-marketing-communication-course-in-ghana"},{"@type":"BreadcrumbList","@id":"https:\/\/idmcghana.com\/index.php\/product\/digital-strategy-and-corporate-communications\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/idmcghana.com\/"},{"@type":"ListItem","position":2,"name":"Courses","item":"https:\/\/idmcghana.com\/index.php\/shop\/"},{"@type":"ListItem","position":3,"name":"Digital Strategy and Corporate Communications"}]},{"@type":"WebSite","@id":"https:\/\/idmcghana.com\/#website","url":"https:\/\/idmcghana.com\/","name":"Institute for Digital Marketing and Communication Ghana","description":"Unlock What&#039;s Next","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/idmcghana.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/idmcghana.com\/index.php\/wp-json\/wp\/v2\/product\/11444","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/idmcghana.com\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/idmcghana.com\/index.php\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/idmcghana.com\/index.php\/wp-json\/wp\/v2\/comments?post=11444"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/idmcghana.com\/index.php\/wp-json\/wp\/v2\/media\/11702"}],"wp:attachment":[{"href":"https:\/\/idmcghana.com\/index.php\/wp-json\/wp\/v2\/media?parent=11444"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/idmcghana.com\/index.php\/wp-json\/wp\/v2\/product_brand?post=11444"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/idmcghana.com\/index.php\/wp-json\/wp\/v2\/product_cat?post=11444"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/idmcghana.com\/index.php\/wp-json\/wp\/v2\/product_tag?post=11444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}