{"id":11442,"date":"2021-12-06T21:41:26","date_gmt":"2021-12-06T21:41:26","guid":{"rendered":"https:\/\/idmcghana.com\/?post_type=product&#038;p=11442"},"modified":"2023-08-22T13:13:49","modified_gmt":"2023-08-22T13:13:49","slug":"digital-marketing-for-business","status":"publish","type":"product","link":"https:\/\/idmcghana.com\/index.php\/product\/digital-marketing-for-business\/","title":{"rendered":"Digital Marketing for Business"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-11725 size-medium alignleft\" src=\"https:\/\/idmcghana.com\/wp-content\/uploads\/2021\/12\/IDMC-BUSINESS-MAIN-FLYER-01-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/idmcghana.com\/wp-content\/uploads\/2021\/12\/IDMC-BUSINESS-MAIN-FLYER-01-300x300.jpg 300w, https:\/\/idmcghana.com\/wp-content\/uploads\/2021\/12\/IDMC-BUSINESS-MAIN-FLYER-01-1024x1024.jpg 1024w, https:\/\/idmcghana.com\/wp-content\/uploads\/2021\/12\/IDMC-BUSINESS-MAIN-FLYER-01-150x150.jpg 150w, https:\/\/idmcghana.com\/wp-content\/uploads\/2021\/12\/IDMC-BUSINESS-MAIN-FLYER-01-768x768.jpg 768w, https:\/\/idmcghana.com\/wp-content\/uploads\/2021\/12\/IDMC-BUSINESS-MAIN-FLYER-01-1536x1536.jpg 1536w, https:\/\/idmcghana.com\/wp-content\/uploads\/2021\/12\/IDMC-BUSINESS-MAIN-FLYER-01-2048x2048.jpg 2048w, https:\/\/idmcghana.com\/wp-content\/uploads\/2021\/12\/IDMC-BUSINESS-MAIN-FLYER-01-600x600.jpg 600w, https:\/\/idmcghana.com\/wp-content\/uploads\/2021\/12\/IDMC-BUSINESS-MAIN-FLYER-01-100x100.jpg 100w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2><a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSeRPJ7_vE2Qr9YSnPQsfnoSm0BUXIvGXVe47BR8RsfGDN0KTw\/viewform\">Click here to Register Your Interest and Pay Later<\/a><\/h2>\n<p>Business is increasingly online. It is necessary that your business not only have an online presence but a strategy for attracting customers on different platforms. Make it as easy as possible for people to find you online and to purchase your products.<\/p>\n<p><strong>The Digital Marketing for Business course exposes start-ups, agencies, entrepreneurs, and students to the fundamentals of digital marketing, its opportunities for businesses and individuals as well as how it can be leveraged for business growth.<\/strong><\/p>\n<p>It will also cover such topics as personal branding, best practices for website design, keys to developing a digital marketing strategy, and ways to maximize online marketing using available tools like social media and search engines.<\/p>\n<p>Digital marketing skills are critical not only for digital marketing professionals but for anyone working in a business with an online presence. This includes entrepreneurs, marketers, marketing specialists, and small business owners.<\/p>\n<p>Upon completion of the course and required activities, you get a <strong>digital marketing certification to showcase on your CV<\/strong> and open up new career opportunities.<\/p>\n<p>Key learning outcomes;<\/p>\n<ol>\n<li>Understand the fundamentals of Digital Marketing<\/li>\n<li>Learn to develop a Social Media Plan for Business<\/li>\n<li>Creating a business in a digital space<\/li>\n<li>Creating a WhatsApp Store<\/li>\n<li>Ability to build and run your online business presence with Facebook and Instagram<\/li>\n<li>Learn to manage Social Media Pages<\/li>\n<li>Influencer Marketing and Digital Media Buying<\/li>\n<li>Acquire knowledge of Content Marketing tools and their application<\/li>\n<li>Learn to run paid ads effectively<\/li>\n<li>Learn to evaluate social media campaigns (Analytics)<\/li>\n<li>Learn to run Bulk SMS and Voice SMS campaigns<\/li>\n<li>Learn about chatbot<\/li>\n<li>Learn new Business Models, Branding, and Marketing Strategies<\/li>\n<\/ol>\n<h2><a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSeRPJ7_vE2Qr9YSnPQsfnoSm0BUXIvGXVe47BR8RsfGDN0KTw\/viewform\">Click to Register Your Interest<\/a><\/h2>\n<h2><strong>SOME KEY FACILITATORS <\/strong><\/h2>\n<p><strong>MRS. JULIANA AKUSHIKA ANDOH &#8211;<\/strong>LECTURER, UPSA<\/p>\n<p><strong>FELIX BAIDOO- <\/strong>CORPORATE COMMUNICATIONS, GUINNESS GHANA<\/p>\n<p><strong>WESLEY KESSE &#8211;<\/strong>INFLUENCER \/ CONTENT CREATOR<\/p>\n<p><strong>NATHANIEL ALPHA\u00a0 &#8211;<\/strong>HEAD OF SOCIAL MEDIA &amp; DIGITAL INNOVATION, MINISTRY OF INFORMATION<\/p>\n<p><strong>SAMUEL CREPPY &#8211;<\/strong>COMMUNICATIONS ASSISTANT, FOOD AND AGRICULTURE ORGANIZATION OF THE UNITED NATIONS- REGIONAL OFFICE FOR AFRICA<\/p>\n<p><strong>ABRAHAM DZAGBLATEY &#8211;<\/strong>CEO, AKPASA<\/p>\n<h4><a href=\"https:\/\/idmcghana.com\/index.php\/our_team_category\/facilitators\/\">Click here to read more about our facilitators.<\/a><\/h4>\n<p>&nbsp;<\/p>\n<p><strong>Course Methodology<\/strong><\/p>\n<p>This course can be taken 100% online or three days online (ZOOM) and one day of in-person facilitation at the Kofi Annan IT Centre. The course features the use of a number of case studies and presentations by facilitators and participants, followed by discussions aimed at helping participants learn all key characteristics of corporate communication.<\/p>\n<p><strong>NB: The course will be taught online in the evenings on Weekdays and both online and in-person on Saturday at the Ghana-Kofi Annan IT Center. <\/strong><\/p>\n<p>Call 0206018207 for quick assistance.<\/p>\n<h2><a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSeRPJ7_vE2Qr9YSnPQsfnoSm0BUXIvGXVe47BR8RsfGDN0KTw\/viewform\">Click to Register Your Interest<\/a><\/h2>\n","protected":false},"excerpt":{"rendered":"<h2><span style=\"color: #ff0000;\"><strong>This course is not available now. Kindly click <a href=\"https:\/\/idmcghana.com\/\">HERE<\/a> or check the homepage for the upcoming courses.<\/strong><\/span><\/h2>\n","protected":false},"featured_media":11701,"comment_status":"open","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false},"product_brand":[],"product_cat":[71],"product_tag":[],"class_list":{"0":"post-11442","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-courses","8":"first","9":"outofstock","10":"virtual","11":"product-type-simple"},"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Marketing for Business - Institute for Digital Marketing and Communication Ghana<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/idmcghana.com\/index.php\/product\/digital-marketing-for-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Marketing for Business - Institute for Digital Marketing and Communication Ghana\" \/>\n<meta property=\"og:description\" content=\"This course is not available now. 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