{"id":11442,"date":"2021-12-06T21:41:26","date_gmt":"2021-12-06T21:41:26","guid":{"rendered":"https:\/\/idmcghana.com\/?post_type=product&p=11442"},"modified":"2023-08-22T13:13:49","modified_gmt":"2023-08-22T13:13:49","slug":"digital-marketing-for-business","status":"publish","type":"product","link":"https:\/\/idmcghana.com\/index.php\/product\/digital-marketing-for-business\/","title":{"rendered":"Digital Marketing for Business"},"content":{"rendered":"

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Click here to Register Your Interest and Pay Later<\/a><\/h2>\n

Business is increasingly online. It is necessary that your business not only have an online presence but a strategy for attracting customers on different platforms. Make it as easy as possible for people to find you online and to purchase your products.<\/p>\n

The Digital Marketing for Business course exposes start-ups, agencies, entrepreneurs, and students to the fundamentals of digital marketing, its opportunities for businesses and individuals as well as how it can be leveraged for business growth.<\/strong><\/p>\n

It will also cover such topics as personal branding, best practices for website design, keys to developing a digital marketing strategy, and ways to maximize online marketing using available tools like social media and search engines.<\/p>\n

Digital marketing skills are critical not only for digital marketing professionals but for anyone working in a business with an online presence. This includes entrepreneurs, marketers, marketing specialists, and small business owners.<\/p>\n

Upon completion of the course and required activities, you get a digital marketing certification to showcase on your CV<\/strong> and open up new career opportunities.<\/p>\n

Key learning outcomes;<\/p>\n

    \n
  1. Understand the fundamentals of Digital Marketing<\/li>\n
  2. Learn to develop a Social Media Plan for Business<\/li>\n
  3. Creating a business in a digital space<\/li>\n
  4. Creating a WhatsApp Store<\/li>\n
  5. Ability to build and run your online business presence with Facebook and Instagram<\/li>\n
  6. Learn to manage Social Media Pages<\/li>\n
  7. Influencer Marketing and Digital Media Buying<\/li>\n
  8. Acquire knowledge of Content Marketing tools and their application<\/li>\n
  9. Learn to run paid ads effectively<\/li>\n
  10. Learn to evaluate social media campaigns (Analytics)<\/li>\n
  11. Learn to run Bulk SMS and Voice SMS campaigns<\/li>\n
  12. Learn about chatbot<\/li>\n
  13. Learn new Business Models, Branding, and Marketing Strategies<\/li>\n<\/ol>\n

    Click to Register Your Interest<\/a><\/h2>\n

    SOME KEY FACILITATORS <\/strong><\/h2>\n

    MRS. JULIANA AKUSHIKA ANDOH –<\/strong>LECTURER, UPSA<\/p>\n

    FELIX BAIDOO- <\/strong>CORPORATE COMMUNICATIONS, GUINNESS GHANA<\/p>\n

    WESLEY KESSE –<\/strong>INFLUENCER \/ CONTENT CREATOR<\/p>\n

    NATHANIEL ALPHA\u00a0 –<\/strong>HEAD OF SOCIAL MEDIA & DIGITAL INNOVATION, MINISTRY OF INFORMATION<\/p>\n

    SAMUEL CREPPY –<\/strong>COMMUNICATIONS ASSISTANT, FOOD AND AGRICULTURE ORGANIZATION OF THE UNITED NATIONS- REGIONAL OFFICE FOR AFRICA<\/p>\n

    ABRAHAM DZAGBLATEY –<\/strong>CEO, AKPASA<\/p>\n

    Click here to read more about our facilitators.<\/a><\/h4>\n

     <\/p>\n

    Course Methodology<\/strong><\/p>\n

    This course can be taken 100% online or three days online (ZOOM) and one day of in-person facilitation at the Kofi Annan IT Centre. The course features the use of a number of case studies and presentations by facilitators and participants, followed by discussions aimed at helping participants learn all key characteristics of corporate communication.<\/p>\n

    NB: The course will be taught online in the evenings on Weekdays and both online and in-person on Saturday at the Ghana-Kofi Annan IT Center. <\/strong><\/p>\n

    Call 0206018207 for quick assistance.<\/p>\n

    Click to Register Your Interest<\/a><\/h2>\n","protected":false},"excerpt":{"rendered":"

    This course is not available now. Kindly click HERE<\/a> or check the homepage for the upcoming courses.<\/strong><\/span><\/h2>\n","protected":false},"featured_media":11701,"comment_status":"open","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false},"product_brand":[],"product_cat":[71],"product_tag":[],"class_list":{"0":"post-11442","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-courses","8":"first","9":"outofstock","10":"virtual","11":"product-type-simple"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/idmcghana.com\/index.php\/wp-json\/wp\/v2\/product\/11442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/idmcghana.com\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/idmcghana.com\/index.php\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/idmcghana.com\/index.php\/wp-json\/wp\/v2\/comments?post=11442"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/idmcghana.com\/index.php\/wp-json\/wp\/v2\/media\/11701"}],"wp:attachment":[{"href":"https:\/\/idmcghana.com\/index.php\/wp-json\/wp\/v2\/media?parent=11442"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/idmcghana.com\/index.php\/wp-json\/wp\/v2\/product_brand?post=11442"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/idmcghana.com\/index.php\/wp-json\/wp\/v2\/product_cat?post=11442"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/idmcghana.com\/index.php\/wp-json\/wp\/v2\/product_tag?post=11442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}