{"id":13312,"date":"2022-11-30T12:19:30","date_gmt":"2022-11-30T12:19:30","guid":{"rendered":"https:\/\/idmcghana.com\/?p=13312"},"modified":"2022-12-13T13:00:32","modified_gmt":"2022-12-13T13:00:32","slug":"digital-marketing-mistakes-errors","status":"publish","type":"post","link":"https:\/\/idmcghana.com\/index.php\/2022\/11\/30\/digital-marketing-mistakes-errors\/","title":{"rendered":"DON\u2019T IGNORE THEM!"},"content":{"rendered":"\n

8 Things Brands Can No Longer Get Away With On Social Media<\/h1>\n\n\n\n

The rules governing social media have changed along with the times. Brands can no longer rely on distributing content and hoping for action. Instead, in order to stay on top of the game, businesses must adopt a more strategic strategy and innovate.<\/p>\n\n\n\n

The following eight social media “don’ts” may surprise you:<\/p>\n\n\n\n

Posting Only Your Products’ Information<\/strong><\/p>\n\n\n\n

The most important social media “don’t” for brands is definitely this. People are going to soon lose interest in your feed if all of the posts are advertisements for products. And when no one responds, organic reach falls. Try to vary things up by posting about other industry-related subjects or showcasing creative uses for your product.<\/strong><\/p>\n\n\n\n

Sleeping On TikTok-Style Video<\/strong><\/p>\n\n\n\n

TikTok is quickly becoming one of the most popular social media platforms, with a very engaged user base. And brands that are ignoring the TikTok-style video are missing out on a big opportunity to connect with their audience\u2014and even to be successful on other social media channels as well.<\/p>\n\n\n\n

Remember, Instagram and Facebook have Reels<\/a>. YouTube has Shorts<\/a>. All the algorithms are rewarding those who produce horizontal, short-form video content that is easy to consume on mobile, thanks to TikTok\u2019s influence.<\/p>\n\n\n\n

Being overly salesy<\/strong><\/p>\n\n\n\n

The more you try to sell me, the more I\u2019m going to try to ignore you. Essentially, people don\u2019t want to be sold all the time. Instead, focus on creating content that is helpful and informative. If you can do that, people will be more likely to buy from you when they\u2019re ready. Remember, just trying to make the sale isn\u2019t the goal. Trying to get someone interested in your product is the goal. Content Marketing is the way to go now and you can learn that in any of our short courses especially that has been posted below; DIGITAL MARKETING AND CUSTOMER SERVICE EXCELLENCE.<\/a><\/p>\n\n\n\n

\"idmc-ghana-institute-of-digital-marketing-communication-course-in-ghana\"<\/a><\/figure>\n\n\n\n

Constantly posting the same kind of content<\/strong><\/p>\n\n\n\n

Don\u2019t post the same type of content every time. From link posts to photo posts to carousels, so many brands use the same post type all the time and it gets boring. So switch it up and change the type of content you\u2019re posting to match the post objectively. If brands want to succeed on social media, they need to be more strategic and innovative in their approach.<\/p>\n\n\n\n

Focusing On Follower Count<\/strong><\/p>\n\n\n\n

Gaining followers isn\u2019t actually very important, and it\u2019s only getting less important. In fact, brands that focus too much on follower count often miss out on other opportunities to connect with their audience.<\/p>\n\n\n\n

Instead of fixating on follow count, try to focus on engagement. That means getting people to like, comment and share your posts. If you can do that, you\u2019ll be on your way to social media success. On TikTok, content can travel far regardless of follower count, and that\u2019s going to become increasingly true on Facebook and Instagram.<\/p>\n\n\n\n

Posting Too Often<\/strong><\/p>\n\n\n\n

This is a social media faux pas that a lot of brands are guilty of. And it\u2019s understandable because they want to get as much exposure for their posts as possible. But posting too often can actually be counterproductive.<\/p>\n\n\n\n

There\u2019s a difference between creating quality<\/em> content and a lot<\/em> of<\/em> content. Instead, focus on creating quality content and posting it less often. When we do this with our clients, metrics on reach, engagement, and website traffic all improve.<\/p>\n\n\n\n

Taking A One-Size-Fits-All Approach To Influencer Marketing<\/strong><\/p>\n\n\n\n

A lot of brands make the mistake of thinking that any<\/em> influencer with a large following can help them reach their goals. But that\u2019s not always the case.<\/p>\n\n\n\n

It pays for brands to actually work with an influencer who has influence. That means ensuring you pick the right influencer to work with\u2014one that\u2019s aligned with your goals, your target audience and your brand. Essentially, one that\u2019s not just an ad factory. Let the influencer create content that\u2019s going to persuade people.<\/p>\n\n\n\n

Not Stopping Thumbs From Scrolling<\/strong><\/p>\n\n\n\n

The brands that succeed on social media are the ones that can stop people from scrolling. And there are a few ways to do that. You have to get people to stop scrolling, and reformatted ad copy or boring Happy [Insert Fun Holiday] Day posts aren\u2019t going to do it.<\/p>\n\n\n\n

The way to get people to stop scrolling is to produce interesting content that\u2019s timely and visually appealing. So much content on social media is poorly thought out. Strategic, smart and surprising content can do very well.<\/p>\n\n\n\n

The Bottom Line<\/strong><\/p>\n\n\n\n

Social media marketing has grown immensely over the past 15 years and brands have to keep up with ever-changing trends to remain relevant. While it\u2019s more challenging than it used to be, brands are still being built via social media.<\/p>\n\n\n\n

Avoid these eight mistakes and you\u2019ve got a better chance of staying ahead of the curve.<\/p>\n\n\n\n

Credit: Jim Tobin \/ Martin Thompson Ntem<\/p>\n","protected":false},"excerpt":{"rendered":"

The laws governing social media have changed along with the times. Brands can no longer rely on distributing content and hoping for action. Instead, in order to stay on top of the game, businesses must adopt a more strategic strategy and innovate. Above all, make sure you don’t commit any of the social media mistakes discussed in this blog post.<\/p>\n","protected":false},"author":1,"featured_media":13313,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-13312","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs"],"aioseo_notices":[],"yoast_head":"\nDON\u2019T IGNORE THEM! - Institute for Digital Marketing and Communication Ghana<\/title>\n<meta name=\"description\" content=\"The laws governing social media have changed along with the times. Brands can no longer rely on distributing content and hoping for action. Instead, in order to stay on top of the game, businesses must adopt a more strategic strategy and innovate. Above all make sure you don't commit any of the mistakes discussed in this blog post.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/idmcghana.com\/index.php\/2022\/11\/30\/digital-marketing-mistakes-errors\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DON\u2019T IGNORE THEM! - Institute for Digital Marketing and Communication Ghana\" \/>\n<meta property=\"og:description\" content=\"The laws governing social media have changed along with the times. Brands can no longer rely on distributing content and hoping for action. Instead, in order to stay on top of the game, businesses must adopt a more strategic strategy and innovate. Above all make sure you don't commit any of the mistakes discussed in this blog post.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/idmcghana.com\/index.php\/2022\/11\/30\/digital-marketing-mistakes-errors\/\" \/>\n<meta property=\"og:site_name\" content=\"Institute for Digital Marketing and Communication Ghana\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-30T12:19:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-13T13:00:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/idmcghana.com\/wp-content\/uploads\/2022\/11\/Unlock-Whats-Next-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1640\" \/>\n\t<meta property=\"og:image:height\" content=\"924\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IDMC\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IDMC\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/idmcghana.com\/index.php\/2022\/11\/30\/digital-marketing-mistakes-errors\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/idmcghana.com\/index.php\/2022\/11\/30\/digital-marketing-mistakes-errors\/\"},\"author\":{\"name\":\"IDMC\",\"@id\":\"https:\/\/idmcghana.com\/#\/schema\/person\/b374977ab13d0be65e71b08f28c7a1d4\"},\"headline\":\"DON\u2019T IGNORE THEM!\",\"datePublished\":\"2022-11-30T12:19:30+00:00\",\"dateModified\":\"2022-12-13T13:00:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/idmcghana.com\/index.php\/2022\/11\/30\/digital-marketing-mistakes-errors\/\"},\"wordCount\":848,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/idmcghana.com\/index.php\/2022\/11\/30\/digital-marketing-mistakes-errors\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/idmcghana.com\/wp-content\/uploads\/2022\/11\/Unlock-Whats-Next-1.png\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/idmcghana.com\/index.php\/2022\/11\/30\/digital-marketing-mistakes-errors\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/idmcghana.com\/index.php\/2022\/11\/30\/digital-marketing-mistakes-errors\/\",\"url\":\"https:\/\/idmcghana.com\/index.php\/2022\/11\/30\/digital-marketing-mistakes-errors\/\",\"name\":\"DON\u2019T IGNORE THEM! - Institute for Digital Marketing and Communication Ghana\",\"isPartOf\":{\"@id\":\"https:\/\/idmcghana.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/idmcghana.com\/index.php\/2022\/11\/30\/digital-marketing-mistakes-errors\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/idmcghana.com\/index.php\/2022\/11\/30\/digital-marketing-mistakes-errors\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/idmcghana.com\/wp-content\/uploads\/2022\/11\/Unlock-Whats-Next-1.png\",\"datePublished\":\"2022-11-30T12:19:30+00:00\",\"dateModified\":\"2022-12-13T13:00:32+00:00\",\"author\":{\"@id\":\"https:\/\/idmcghana.com\/#\/schema\/person\/b374977ab13d0be65e71b08f28c7a1d4\"},\"description\":\"The laws governing social media have changed along with the times. Brands can no longer rely on distributing content and hoping for action. Instead, in order to stay on top of the game, businesses must adopt a more strategic strategy and innovate. Above all make sure you don't commit any of the mistakes discussed in this blog post.\",\"breadcrumb\":{\"@id\":\"https:\/\/idmcghana.com\/index.php\/2022\/11\/30\/digital-marketing-mistakes-errors\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/idmcghana.com\/index.php\/2022\/11\/30\/digital-marketing-mistakes-errors\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/idmcghana.com\/index.php\/2022\/11\/30\/digital-marketing-mistakes-errors\/#primaryimage\",\"url\":\"https:\/\/idmcghana.com\/wp-content\/uploads\/2022\/11\/Unlock-Whats-Next-1.png\",\"contentUrl\":\"https:\/\/idmcghana.com\/wp-content\/uploads\/2022\/11\/Unlock-Whats-Next-1.png\",\"width\":1640,\"height\":924,\"caption\":\"idmcghana-blog-digital-marketing-training-courses-ghana-school-martin-thompson-ntem\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/idmcghana.com\/index.php\/2022\/11\/30\/digital-marketing-mistakes-errors\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/idmcghana.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"DON\u2019T IGNORE THEM!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/idmcghana.com\/#website\",\"url\":\"https:\/\/idmcghana.com\/\",\"name\":\"Institute for Digital Marketing and Communication Ghana\",\"description\":\"Unlock What's Next\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/idmcghana.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/idmcghana.com\/#\/schema\/person\/b374977ab13d0be65e71b08f28c7a1d4\",\"name\":\"IDMC\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/idmcghana.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a108ea78b1d65071db609af29cd57f27248dbd00dba25e016bab52dca572886e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a108ea78b1d65071db609af29cd57f27248dbd00dba25e016bab52dca572886e?s=96&d=mm&r=g\",\"caption\":\"IDMC\"},\"sameAs\":[\"http:\/\/idmcghana.com\"],\"url\":\"https:\/\/idmcghana.com\/index.php\/author\/idmc\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"DON\u2019T IGNORE THEM! - Institute for Digital Marketing and Communication Ghana","description":"The laws governing social media have changed along with the times. Brands can no longer rely on distributing content and hoping for action. Instead, in order to stay on top of the game, businesses must adopt a more strategic strategy and innovate. Above all make sure you don't commit any of the mistakes discussed in this blog post.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/idmcghana.com\/index.php\/2022\/11\/30\/digital-marketing-mistakes-errors\/","og_locale":"en_US","og_type":"article","og_title":"DON\u2019T IGNORE THEM! - Institute for Digital Marketing and Communication Ghana","og_description":"The laws governing social media have changed along with the times. Brands can no longer rely on distributing content and hoping for action. Instead, in order to stay on top of the game, businesses must adopt a more strategic strategy and innovate. Above all make sure you don't commit any of the mistakes discussed in this blog post.","og_url":"https:\/\/idmcghana.com\/index.php\/2022\/11\/30\/digital-marketing-mistakes-errors\/","og_site_name":"Institute for Digital Marketing and Communication Ghana","article_published_time":"2022-11-30T12:19:30+00:00","article_modified_time":"2022-12-13T13:00:32+00:00","og_image":[{"width":1640,"height":924,"url":"https:\/\/idmcghana.com\/wp-content\/uploads\/2022\/11\/Unlock-Whats-Next-1.png","type":"image\/png"}],"author":"IDMC","twitter_card":"summary_large_image","twitter_misc":{"Written by":"IDMC","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/idmcghana.com\/index.php\/2022\/11\/30\/digital-marketing-mistakes-errors\/#article","isPartOf":{"@id":"https:\/\/idmcghana.com\/index.php\/2022\/11\/30\/digital-marketing-mistakes-errors\/"},"author":{"name":"IDMC","@id":"https:\/\/idmcghana.com\/#\/schema\/person\/b374977ab13d0be65e71b08f28c7a1d4"},"headline":"DON\u2019T IGNORE THEM!","datePublished":"2022-11-30T12:19:30+00:00","dateModified":"2022-12-13T13:00:32+00:00","mainEntityOfPage":{"@id":"https:\/\/idmcghana.com\/index.php\/2022\/11\/30\/digital-marketing-mistakes-errors\/"},"wordCount":848,"commentCount":0,"image":{"@id":"https:\/\/idmcghana.com\/index.php\/2022\/11\/30\/digital-marketing-mistakes-errors\/#primaryimage"},"thumbnailUrl":"https:\/\/idmcghana.com\/wp-content\/uploads\/2022\/11\/Unlock-Whats-Next-1.png","articleSection":["Blog"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/idmcghana.com\/index.php\/2022\/11\/30\/digital-marketing-mistakes-errors\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/idmcghana.com\/index.php\/2022\/11\/30\/digital-marketing-mistakes-errors\/","url":"https:\/\/idmcghana.com\/index.php\/2022\/11\/30\/digital-marketing-mistakes-errors\/","name":"DON\u2019T IGNORE THEM! - Institute for Digital Marketing and Communication Ghana","isPartOf":{"@id":"https:\/\/idmcghana.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/idmcghana.com\/index.php\/2022\/11\/30\/digital-marketing-mistakes-errors\/#primaryimage"},"image":{"@id":"https:\/\/idmcghana.com\/index.php\/2022\/11\/30\/digital-marketing-mistakes-errors\/#primaryimage"},"thumbnailUrl":"https:\/\/idmcghana.com\/wp-content\/uploads\/2022\/11\/Unlock-Whats-Next-1.png","datePublished":"2022-11-30T12:19:30+00:00","dateModified":"2022-12-13T13:00:32+00:00","author":{"@id":"https:\/\/idmcghana.com\/#\/schema\/person\/b374977ab13d0be65e71b08f28c7a1d4"},"description":"The laws governing social media have changed along with the times. Brands can no longer rely on distributing content and hoping for action. Instead, in order to stay on top of the game, businesses must adopt a more strategic strategy and innovate. Above all make sure you don't commit any of the mistakes discussed in this blog post.","breadcrumb":{"@id":"https:\/\/idmcghana.com\/index.php\/2022\/11\/30\/digital-marketing-mistakes-errors\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/idmcghana.com\/index.php\/2022\/11\/30\/digital-marketing-mistakes-errors\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/idmcghana.com\/index.php\/2022\/11\/30\/digital-marketing-mistakes-errors\/#primaryimage","url":"https:\/\/idmcghana.com\/wp-content\/uploads\/2022\/11\/Unlock-Whats-Next-1.png","contentUrl":"https:\/\/idmcghana.com\/wp-content\/uploads\/2022\/11\/Unlock-Whats-Next-1.png","width":1640,"height":924,"caption":"idmcghana-blog-digital-marketing-training-courses-ghana-school-martin-thompson-ntem"},{"@type":"BreadcrumbList","@id":"https:\/\/idmcghana.com\/index.php\/2022\/11\/30\/digital-marketing-mistakes-errors\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/idmcghana.com\/"},{"@type":"ListItem","position":2,"name":"DON\u2019T IGNORE THEM!"}]},{"@type":"WebSite","@id":"https:\/\/idmcghana.com\/#website","url":"https:\/\/idmcghana.com\/","name":"Institute for Digital Marketing and Communication Ghana","description":"Unlock What's Next","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/idmcghana.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/idmcghana.com\/#\/schema\/person\/b374977ab13d0be65e71b08f28c7a1d4","name":"IDMC","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/idmcghana.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a108ea78b1d65071db609af29cd57f27248dbd00dba25e016bab52dca572886e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a108ea78b1d65071db609af29cd57f27248dbd00dba25e016bab52dca572886e?s=96&d=mm&r=g","caption":"IDMC"},"sameAs":["http:\/\/idmcghana.com"],"url":"https:\/\/idmcghana.com\/index.php\/author\/idmc\/"}]}},"_links":{"self":[{"href":"https:\/\/idmcghana.com\/index.php\/wp-json\/wp\/v2\/posts\/13312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/idmcghana.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/idmcghana.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/idmcghana.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/idmcghana.com\/index.php\/wp-json\/wp\/v2\/comments?post=13312"}],"version-history":[{"count":3,"href":"https:\/\/idmcghana.com\/index.php\/wp-json\/wp\/v2\/posts\/13312\/revisions"}],"predecessor-version":[{"id":13319,"href":"https:\/\/idmcghana.com\/index.php\/wp-json\/wp\/v2\/posts\/13312\/revisions\/13319"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/idmcghana.com\/index.php\/wp-json\/wp\/v2\/media\/13313"}],"wp:attachment":[{"href":"https:\/\/idmcghana.com\/index.php\/wp-json\/wp\/v2\/media?parent=13312"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/idmcghana.com\/index.php\/wp-json\/wp\/v2\/categories?post=13312"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/idmcghana.com\/index.php\/wp-json\/wp\/v2\/tags?post=13312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}