{"id":13083,"date":"2022-09-01T11:24:13","date_gmt":"2022-09-01T11:24:13","guid":{"rendered":"https:\/\/idmcghana.com\/?p=13083"},"modified":"2022-09-01T11:25:55","modified_gmt":"2022-09-01T11:25:55","slug":"are-you-also-committing-one-of-these-digital-marketing-mistakes","status":"publish","type":"post","link":"https:\/\/idmcghana.com\/index.php\/2022\/09\/01\/are-you-also-committing-one-of-these-digital-marketing-mistakes\/","title":{"rendered":"Are you also committing one of these Digital Marketing Mistakes?"},"content":{"rendered":"\n

As a consumer yourself, you have one potent weapon: choice.<\/strong> Every day, global walls fall down, communication increases and consumer perspectives shift from \u201cWhat can I get?\u201d to \u201cWhat can\u2019t <\/em>I get?\u201d When you have the world at your fingertips, you can afford to be choosy. It feels good to be powerful, doesn\u2019t it?\u00a0<\/p>\n\n\n\n

The Covid Pandemic has made significant changes in the manner in which we look at businesses. The word \u201conline\u201d has become more important than ever before. We now have \u201conline work\u201d, \u201conline shopping\u201d, \u201conline schooling\u201d, \u201conline trading\u201d and even \u201conline medical assistance\u201d. Naturally, the popularity of the online marketplace has soared, and how?<\/p>\n\n\n\n

Not having a brick-and-mortar outlet is acceptable! Not having a website is not! It is the age of digital marketing and online publicity. <\/p>\n\n\n\n

So are you doing enough for a robust digital marketing strategy? Have you planned or developed your digital marketing strategy\u00a0that will help put your best foot forward? We look at some of the gross digital marketing mistakes to avoid.\u00a0<\/p>\n\n\n\n

Are you committing these Internet Marketing Flaws?<\/em><\/strong><\/p>\n\n\n\n

Not Having a Blog:<\/strong> Digital marketing is not about marketing your business alone, it is about marketing yourself as a business leader. Therefore, publishing informative articles on your blog will establish your voice as a dependable source of information. Plan your content carefully. Optimize by inserting popular keywords.<\/p>\n\n\n\n

Creating a blog alone will not help. However, you need to create an interactive blog. Pen down logical questions in the comments section for extracting responses from readers. Include influencers in your blog by attaching guest posts. Register to learn Content Marketing at IDMC Ghana today.<\/p>\n\n\n\n

Giving Social Media a Miss:<\/strong> In today\u2019s world, you can\u2019t get away with avoiding social media. You might not be privy to social media presence; however, it is a very powerful medium for reaching out to a wide audience base and engaging with relevant customers for promoting your business. However, trying to do this anyhow without a plan is a mistake. You will need knowledge and skills in Digital Marketing Strategy<\/a>. With this IDMC Ghana<\/a> can help you.<\/p>\n\n\n\n

Read Also: Why you need to take a course in Digital Marketing.<\/a><\/strong><\/p>\n\n\n\n

Being Ignorant about Promotions and Discounts:<\/strong> Remember, purchases are hugely driven by discounts and promotions, in today\u2019s online marketplace. Having offers for limited periods or inserting online coupons with codes are best for your promotions. Put them on the landing page or at the point where buyers tend to discard their cart selections. These can push the customer across the fence, quite successfully. Have a \u201cCall to Action\u201d button that has been empowered with an incentivized promotion. <\/p>\n\n\n\n

Not Paying Attention to Social Proofs:<\/strong> As your internet marketing specialist will tell you, ignoring social proofs is a bad idea. With the crowded marketplace making so much noise, using customer feedback and reviews are a great way to establish credibility and cut the clutter and noise. Never ignore testimonials.\u00a0<\/p>\n\n\n\n

\"social_proof_idmcghana_testimonials\"<\/figure>\n\n\n\n

Ignoring Keywords and Phrases<\/strong>: Not paying attention to keywords and phrases is a major mistake. You need to engage a specialist to help you improve your search engine rankings or learn how to. Remember, Google algorithms keep changing with time. You will need to keep up with the trends with the help of professional assistance. <\/p>\n\n\n\n

Digital marketing is an ongoing process. Reviewing the current strategies from time to time is necessary!<\/p>\n\n\n\n

You can always visit IDMC Ghana<\/a> to see what you can learn to improve yourself. Our professional certificate course in Digital Marketing Strategy<\/a> is in 5 weeks. You can still sign up at a very unbelievable cost.<\/p>\n\n\n\n

Credit: Ali Bajwa<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

As a consumer yourself, you have one potent weapon: choice. Every day, global walls fall down, communication increases and consumer perspectives shift from \u201cWhat can I get?\u201d to \u201cWhat can\u2019t I get?\u201d When you have the world at your fingertips, … <\/p>\n","protected":false},"author":1,"featured_media":13085,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-13083","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs"],"aioseo_notices":[],"yoast_head":"\nAre you also committing one of these Digital Marketing Mistakes? - Institute for Digital Marketing and Communication Ghana<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/idmcghana.com\/index.php\/2022\/09\/01\/are-you-also-committing-one-of-these-digital-marketing-mistakes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are you also committing one of these Digital Marketing Mistakes? - Institute for Digital Marketing and Communication Ghana\" \/>\n<meta property=\"og:description\" content=\"As a consumer yourself, you have one potent weapon: choice. Every day, global walls fall down, communication increases and consumer perspectives shift from \u201cWhat can I get?\u201d to \u201cWhat can\u2019t I get?\u201d When you have the world at your fingertips, …\" \/>\n<meta property=\"og:url\" content=\"https:\/\/idmcghana.com\/index.php\/2022\/09\/01\/are-you-also-committing-one-of-these-digital-marketing-mistakes\/\" \/>\n<meta property=\"og:site_name\" content=\"Institute for Digital Marketing and Communication Ghana\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-01T11:24:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-01T11:25:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/idmcghana.com\/wp-content\/uploads\/2022\/09\/Unlock-Whats-Next-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1640\" \/>\n\t<meta property=\"og:image:height\" content=\"924\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"IDMC\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IDMC\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/idmcghana.com\/index.php\/2022\/09\/01\/are-you-also-committing-one-of-these-digital-marketing-mistakes\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/idmcghana.com\/index.php\/2022\/09\/01\/are-you-also-committing-one-of-these-digital-marketing-mistakes\/\"},\"author\":{\"name\":\"IDMC\",\"@id\":\"https:\/\/idmcghana.com\/#\/schema\/person\/b374977ab13d0be65e71b08f28c7a1d4\"},\"headline\":\"Are you also committing one of these Digital Marketing Mistakes?\",\"datePublished\":\"2022-09-01T11:24:13+00:00\",\"dateModified\":\"2022-09-01T11:25:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/idmcghana.com\/index.php\/2022\/09\/01\/are-you-also-committing-one-of-these-digital-marketing-mistakes\/\"},\"wordCount\":618,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/idmcghana.com\/index.php\/2022\/09\/01\/are-you-also-committing-one-of-these-digital-marketing-mistakes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/idmcghana.com\/wp-content\/uploads\/2022\/09\/Unlock-Whats-Next-2.png\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/idmcghana.com\/index.php\/2022\/09\/01\/are-you-also-committing-one-of-these-digital-marketing-mistakes\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/idmcghana.com\/index.php\/2022\/09\/01\/are-you-also-committing-one-of-these-digital-marketing-mistakes\/\",\"url\":\"https:\/\/idmcghana.com\/index.php\/2022\/09\/01\/are-you-also-committing-one-of-these-digital-marketing-mistakes\/\",\"name\":\"Are you also committing one of these Digital Marketing Mistakes? - Institute for Digital Marketing and Communication Ghana\",\"isPartOf\":{\"@id\":\"https:\/\/idmcghana.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/idmcghana.com\/index.php\/2022\/09\/01\/are-you-also-committing-one-of-these-digital-marketing-mistakes\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/idmcghana.com\/index.php\/2022\/09\/01\/are-you-also-committing-one-of-these-digital-marketing-mistakes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/idmcghana.com\/wp-content\/uploads\/2022\/09\/Unlock-Whats-Next-2.png\",\"datePublished\":\"2022-09-01T11:24:13+00:00\",\"dateModified\":\"2022-09-01T11:25:55+00:00\",\"author\":{\"@id\":\"https:\/\/idmcghana.com\/#\/schema\/person\/b374977ab13d0be65e71b08f28c7a1d4\"},\"breadcrumb\":{\"@id\":\"https:\/\/idmcghana.com\/index.php\/2022\/09\/01\/are-you-also-committing-one-of-these-digital-marketing-mistakes\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/idmcghana.com\/index.php\/2022\/09\/01\/are-you-also-committing-one-of-these-digital-marketing-mistakes\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/idmcghana.com\/index.php\/2022\/09\/01\/are-you-also-committing-one-of-these-digital-marketing-mistakes\/#primaryimage\",\"url\":\"https:\/\/idmcghana.com\/wp-content\/uploads\/2022\/09\/Unlock-Whats-Next-2.png\",\"contentUrl\":\"https:\/\/idmcghana.com\/wp-content\/uploads\/2022\/09\/Unlock-Whats-Next-2.png\",\"width\":1640,\"height\":924,\"caption\":\"idmcghana-blog-post-content-\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/idmcghana.com\/index.php\/2022\/09\/01\/are-you-also-committing-one-of-these-digital-marketing-mistakes\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/idmcghana.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Are you also committing one of these Digital Marketing Mistakes?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/idmcghana.com\/#website\",\"url\":\"https:\/\/idmcghana.com\/\",\"name\":\"Institute for Digital Marketing and Communication Ghana\",\"description\":\"Unlock What's Next\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/idmcghana.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/idmcghana.com\/#\/schema\/person\/b374977ab13d0be65e71b08f28c7a1d4\",\"name\":\"IDMC\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/idmcghana.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a108ea78b1d65071db609af29cd57f27248dbd00dba25e016bab52dca572886e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a108ea78b1d65071db609af29cd57f27248dbd00dba25e016bab52dca572886e?s=96&d=mm&r=g\",\"caption\":\"IDMC\"},\"sameAs\":[\"http:\/\/idmcghana.com\"],\"url\":\"https:\/\/idmcghana.com\/index.php\/author\/idmc\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Are you also committing one of these Digital Marketing Mistakes? - Institute for Digital Marketing and Communication Ghana","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/idmcghana.com\/index.php\/2022\/09\/01\/are-you-also-committing-one-of-these-digital-marketing-mistakes\/","og_locale":"en_US","og_type":"article","og_title":"Are you also committing one of these Digital Marketing Mistakes? - Institute for Digital Marketing and Communication Ghana","og_description":"As a consumer yourself, you have one potent weapon: choice. Every day, global walls fall down, communication increases and consumer perspectives shift from \u201cWhat can I get?\u201d to \u201cWhat can\u2019t I get?\u201d When you have the world at your fingertips, …","og_url":"https:\/\/idmcghana.com\/index.php\/2022\/09\/01\/are-you-also-committing-one-of-these-digital-marketing-mistakes\/","og_site_name":"Institute for Digital Marketing and Communication Ghana","article_published_time":"2022-09-01T11:24:13+00:00","article_modified_time":"2022-09-01T11:25:55+00:00","og_image":[{"width":1640,"height":924,"url":"https:\/\/idmcghana.com\/wp-content\/uploads\/2022\/09\/Unlock-Whats-Next-2.png","type":"image\/png"}],"author":"IDMC","twitter_card":"summary_large_image","twitter_misc":{"Written by":"IDMC","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/idmcghana.com\/index.php\/2022\/09\/01\/are-you-also-committing-one-of-these-digital-marketing-mistakes\/#article","isPartOf":{"@id":"https:\/\/idmcghana.com\/index.php\/2022\/09\/01\/are-you-also-committing-one-of-these-digital-marketing-mistakes\/"},"author":{"name":"IDMC","@id":"https:\/\/idmcghana.com\/#\/schema\/person\/b374977ab13d0be65e71b08f28c7a1d4"},"headline":"Are you also committing one of these Digital Marketing Mistakes?","datePublished":"2022-09-01T11:24:13+00:00","dateModified":"2022-09-01T11:25:55+00:00","mainEntityOfPage":{"@id":"https:\/\/idmcghana.com\/index.php\/2022\/09\/01\/are-you-also-committing-one-of-these-digital-marketing-mistakes\/"},"wordCount":618,"commentCount":0,"image":{"@id":"https:\/\/idmcghana.com\/index.php\/2022\/09\/01\/are-you-also-committing-one-of-these-digital-marketing-mistakes\/#primaryimage"},"thumbnailUrl":"https:\/\/idmcghana.com\/wp-content\/uploads\/2022\/09\/Unlock-Whats-Next-2.png","articleSection":["Blog"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/idmcghana.com\/index.php\/2022\/09\/01\/are-you-also-committing-one-of-these-digital-marketing-mistakes\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/idmcghana.com\/index.php\/2022\/09\/01\/are-you-also-committing-one-of-these-digital-marketing-mistakes\/","url":"https:\/\/idmcghana.com\/index.php\/2022\/09\/01\/are-you-also-committing-one-of-these-digital-marketing-mistakes\/","name":"Are you also committing one of these Digital Marketing Mistakes? - Institute for Digital Marketing and Communication Ghana","isPartOf":{"@id":"https:\/\/idmcghana.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/idmcghana.com\/index.php\/2022\/09\/01\/are-you-also-committing-one-of-these-digital-marketing-mistakes\/#primaryimage"},"image":{"@id":"https:\/\/idmcghana.com\/index.php\/2022\/09\/01\/are-you-also-committing-one-of-these-digital-marketing-mistakes\/#primaryimage"},"thumbnailUrl":"https:\/\/idmcghana.com\/wp-content\/uploads\/2022\/09\/Unlock-Whats-Next-2.png","datePublished":"2022-09-01T11:24:13+00:00","dateModified":"2022-09-01T11:25:55+00:00","author":{"@id":"https:\/\/idmcghana.com\/#\/schema\/person\/b374977ab13d0be65e71b08f28c7a1d4"},"breadcrumb":{"@id":"https:\/\/idmcghana.com\/index.php\/2022\/09\/01\/are-you-also-committing-one-of-these-digital-marketing-mistakes\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/idmcghana.com\/index.php\/2022\/09\/01\/are-you-also-committing-one-of-these-digital-marketing-mistakes\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/idmcghana.com\/index.php\/2022\/09\/01\/are-you-also-committing-one-of-these-digital-marketing-mistakes\/#primaryimage","url":"https:\/\/idmcghana.com\/wp-content\/uploads\/2022\/09\/Unlock-Whats-Next-2.png","contentUrl":"https:\/\/idmcghana.com\/wp-content\/uploads\/2022\/09\/Unlock-Whats-Next-2.png","width":1640,"height":924,"caption":"idmcghana-blog-post-content-"},{"@type":"BreadcrumbList","@id":"https:\/\/idmcghana.com\/index.php\/2022\/09\/01\/are-you-also-committing-one-of-these-digital-marketing-mistakes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/idmcghana.com\/"},{"@type":"ListItem","position":2,"name":"Are you also committing one of these Digital Marketing Mistakes?"}]},{"@type":"WebSite","@id":"https:\/\/idmcghana.com\/#website","url":"https:\/\/idmcghana.com\/","name":"Institute for Digital Marketing and Communication Ghana","description":"Unlock What's Next","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/idmcghana.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/idmcghana.com\/#\/schema\/person\/b374977ab13d0be65e71b08f28c7a1d4","name":"IDMC","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/idmcghana.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a108ea78b1d65071db609af29cd57f27248dbd00dba25e016bab52dca572886e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a108ea78b1d65071db609af29cd57f27248dbd00dba25e016bab52dca572886e?s=96&d=mm&r=g","caption":"IDMC"},"sameAs":["http:\/\/idmcghana.com"],"url":"https:\/\/idmcghana.com\/index.php\/author\/idmc\/"}]}},"_links":{"self":[{"href":"https:\/\/idmcghana.com\/index.php\/wp-json\/wp\/v2\/posts\/13083","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/idmcghana.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/idmcghana.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/idmcghana.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/idmcghana.com\/index.php\/wp-json\/wp\/v2\/comments?post=13083"}],"version-history":[{"count":2,"href":"https:\/\/idmcghana.com\/index.php\/wp-json\/wp\/v2\/posts\/13083\/revisions"}],"predecessor-version":[{"id":13088,"href":"https:\/\/idmcghana.com\/index.php\/wp-json\/wp\/v2\/posts\/13083\/revisions\/13088"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/idmcghana.com\/index.php\/wp-json\/wp\/v2\/media\/13085"}],"wp:attachment":[{"href":"https:\/\/idmcghana.com\/index.php\/wp-json\/wp\/v2\/media?parent=13083"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/idmcghana.com\/index.php\/wp-json\/wp\/v2\/categories?post=13083"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/idmcghana.com\/index.php\/wp-json\/wp\/v2\/tags?post=13083"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}