{"id":12170,"date":"2022-03-27T13:16:23","date_gmt":"2022-03-27T13:16:23","guid":{"rendered":"https:\/\/idmcghana.com\/?p=12170"},"modified":"2022-05-01T16:47:45","modified_gmt":"2022-05-01T16:47:45","slug":"dmcc-capstone-project","status":"publish","type":"post","link":"https:\/\/idmcghana.com\/index.php\/2022\/03\/27\/dmcc-capstone-project\/","title":{"rendered":"DIGITAL MARKETING AND CORPORATE COMMUNICATIONS CAPSTONE PROJECT"},"content":{"rendered":"\n<p>Suppose you\u2019re the leader of the digital marketing team for a business (use a business in any product\/service category) looking to grow its customer base and sales using a social media campaign.<\/p>\n\n\n\n<p>State clearly the business goal to be addressed by the campaign and two corresponding objectives that will help achieve the goal.<\/p>\n\n\n\n<p>Create one buyer persona for the campaign and choose one social media platform appropriate for reaching the target audience.<br>Create a business page on the chosen social media platform<br>Create\/design a boosted post (aimed at achieving the objectives) on the business page using your key campaign message, appropriate call(s) to action (CTA), and hashtags.<\/p>\n\n\n\n<p>Provide the KPIs or metrics to be used to track the performance of the post (in relation to the campaign objectives).<\/p>\n\n\n\n<p><strong>The assignment must be submitted to info@idmcghana.com by 9th April 2022.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Suppose you\u2019re the leader of the digital marketing team for a business (use a business in any product\/service category) looking to grow its customer base and sales using a social media campaign. 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