{"id":12170,"date":"2022-03-27T13:16:23","date_gmt":"2022-03-27T13:16:23","guid":{"rendered":"https:\/\/idmcghana.com\/?p=12170"},"modified":"2022-05-01T16:47:45","modified_gmt":"2022-05-01T16:47:45","slug":"dmcc-capstone-project","status":"publish","type":"post","link":"https:\/\/idmcghana.com\/index.php\/2022\/03\/27\/dmcc-capstone-project\/","title":{"rendered":"DIGITAL MARKETING AND CORPORATE COMMUNICATIONS CAPSTONE PROJECT"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Suppose you\u2019re the leader of the digital marketing team for a business (use a business in any product\/service category) looking to grow its customer base and sales using a social media campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">State clearly the business goal to be addressed by the campaign and two corresponding objectives that will help achieve the goal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Create one buyer persona for the campaign and choose one social media platform appropriate for reaching the target audience.<br>Create a business page on the chosen social media platform<br>Create\/design a boosted post (aimed at achieving the objectives) on the business page using your key campaign message, appropriate call(s) to action (CTA), and hashtags.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Provide the KPIs or metrics to be used to track the performance of the post (in relation to the campaign objectives).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The assignment must be submitted to info@idmcghana.com by 9th April 2022.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Suppose you\u2019re the leader of the digital marketing team for a business (use a business in any product\/service category) looking to grow its customer base and sales using a social media campaign. State clearly the business goal to be addressed &hellip; <\/p>\n","protected":false},"author":1,"featured_media":11956,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[76],"tags":[],"class_list":["post-12170","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-capstone-projects"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/idmcghana.com\/index.php\/wp-json\/wp\/v2\/posts\/12170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/idmcghana.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/idmcghana.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/idmcghana.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/idmcghana.com\/index.php\/wp-json\/wp\/v2\/comments?post=12170"}],"version-history":[{"count":2,"href":"https:\/\/idmcghana.com\/index.php\/wp-json\/wp\/v2\/posts\/12170\/revisions"}],"predecessor-version":[{"id":12769,"href":"https:\/\/idmcghana.com\/index.php\/wp-json\/wp\/v2\/posts\/12170\/revisions\/12769"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/idmcghana.com\/index.php\/wp-json\/wp\/v2\/media\/11956"}],"wp:attachment":[{"href":"https:\/\/idmcghana.com\/index.php\/wp-json\/wp\/v2\/media?parent=12170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/idmcghana.com\/index.php\/wp-json\/wp\/v2\/categories?post=12170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/idmcghana.com\/index.php\/wp-json\/wp\/v2\/tags?post=12170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}