{"id":15296,"date":"2026-09-17T20:32:39","date_gmt":"2026-09-17T20:32:39","guid":{"rendered":"https:\/\/idmcghana.com\/index.php\/digital-marketing-for-business\/"},"modified":"2026-09-17T20:32:40","modified_gmt":"2026-09-17T20:32:40","slug":"digital-marketing-for-business","status":"publish","type":"page","link":"https:\/\/idmcghana.com\/index.php\/digital-marketing-for-business\/","title":{"rendered":"Digital Marketing for Business"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"15296\" class=\"elementor elementor-15296\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f19a0001 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f19a0001\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col- elementor-top-column elementor-element elementor-element-f19a0002\" data-id=\"f19a0002\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f19a0003 elementor-widget elementor-widget-heading\" data-id=\"f19a0003\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">BUILD VISIBILITY. REACH CUSTOMERS. GROW ONLINE.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f19a0004 elementor-widget elementor-widget-heading\" data-id=\"f19a0004\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Digital Marketing for Business<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f19a0005 elementor-widget elementor-widget-text-editor\" data-id=\"f19a0005\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Build practical digital-marketing skills for attracting customers, strengthening online presence and growing a business through digital channels.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f19a0006 elementor-widget elementor-widget-button\" data-id=\"f19a0006\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/idmcghana.com\/index.php\/courses\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Browse Upcoming Courses \u2192<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f19a0007 elementor-widget elementor-widget-button\" data-id=\"f19a0007\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"tel:+233308230278\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact Admissions<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col- elementor-top-column elementor-element elementor-element-f19a0008\" data-id=\"f19a0008\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f19a0009 elementor-widget elementor-widget-image\" data-id=\"f19a0009\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"2560\" src=\"https:\/\/idmcghana.com\/wp-content\/uploads\/2021\/12\/digital_marketing_for_business1-1-scaled.jpg\" class=\"attachment-full size-full wp-image-11701\" alt=\"idmc-ghana-institute-of-digital-marketing-communication-course-in-ghana\" srcset=\"https:\/\/idmcghana.com\/wp-content\/uploads\/2021\/12\/digital_marketing_for_business1-1-scaled.jpg 2560w, https:\/\/idmcghana.com\/wp-content\/uploads\/2021\/12\/digital_marketing_for_business1-1-300x300.jpg 300w, https:\/\/idmcghana.com\/wp-content\/uploads\/2021\/12\/digital_marketing_for_business1-1-1024x1024.jpg 1024w, https:\/\/idmcghana.com\/wp-content\/uploads\/2021\/12\/digital_marketing_for_business1-1-150x150.jpg 150w, https:\/\/idmcghana.com\/wp-content\/uploads\/2021\/12\/digital_marketing_for_business1-1-768x768.jpg 768w, https:\/\/idmcghana.com\/wp-content\/uploads\/2021\/12\/digital_marketing_for_business1-1-1536x1536.jpg 1536w, https:\/\/idmcghana.com\/wp-content\/uploads\/2021\/12\/digital_marketing_for_business1-1-2048x2048.jpg 2048w, https:\/\/idmcghana.com\/wp-content\/uploads\/2021\/12\/digital_marketing_for_business1-1-scaled-600x600.jpg 600w, https:\/\/idmcghana.com\/wp-content\/uploads\/2021\/12\/digital_marketing_for_business1-1-100x100.jpg 100w, https:\/\/idmcghana.com\/wp-content\/uploads\/2021\/12\/digital_marketing_for_business1-1-scaled-266x266.jpg 266w, https:\/\/idmcghana.com\/wp-content\/uploads\/2021\/12\/digital_marketing_for_business1-1-scaled-32x32.jpg 32w, https:\/\/idmcghana.com\/wp-content\/uploads\/2021\/12\/digital_marketing_for_business1-1-scaled-450x450.jpg 450w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f19a0010 elementor-widget elementor-widget-heading\" data-id=\"f19a0010\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Course at a Glance<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f19a0011 elementor-widget elementor-widget-text-editor\" data-id=\"f19a0011\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Status:<\/strong> On Demand \/ Browse Upcoming Courses<br><strong>Delivery:<\/strong> Current format confirmed by Admissions<br><strong>Audience:<\/strong> Entrepreneurs, business owners, marketers and start-up teams<br><strong>Level:<\/strong> Beginner-friendly<br><strong>Fee:<\/strong> Contact Admissions<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f19a0012 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f19a0012\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col- elementor-top-column elementor-element elementor-element-f19a0013\" data-id=\"f19a0013\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f19a0014 elementor-widget elementor-widget-heading\" data-id=\"f19a0014\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Course Overview<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f19a0015 elementor-widget elementor-widget-text-editor\" data-id=\"f19a0015\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Business increasingly happens online. This programme helps entrepreneurs and professionals understand the core digital-marketing tools that make a business easier to discover, engage with and buy from.<\/p><p>The course covers strategy, social media, content, digital advertising, online business presence, analytics and practical methods for reaching customers through digital channels.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f19a0016 elementor-widget elementor-widget-video\" data-id=\"f19a0016\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;youtube&quot;,&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=0UimBPVwSK4&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col- elementor-top-column elementor-element elementor-element-f19a0017\" data-id=\"f19a0017\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f19a0018 elementor-widget elementor-widget-heading\" data-id=\"f19a0018\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Who Should Attend &amp; What You\u2019ll Gain<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f19a0019 elementor-widget elementor-widget-text-editor\" data-id=\"f19a0019\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Ideal for:<\/strong> Entrepreneurs, small-business owners, start-up teams, marketers, sales professionals and learners who want practical digital skills for business growth.<\/p><ul><li>Understand digital-marketing fundamentals.<\/li><li>Develop a social-media plan for a business.<\/li><li>Build a stronger Facebook and Instagram presence.<\/li><li>Use WhatsApp and other digital touchpoints for customer engagement.<\/li><li>Apply content and influencer-marketing concepts.<\/li><li>Plan paid digital advertising.<\/li><li>Evaluate campaigns using analytics.<\/li><li>Understand chatbots, mobile marketing and evolving business models.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f19a0020 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f19a0020\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col- elementor-top-column elementor-element elementor-element-f19a0021\" data-id=\"f19a0021\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f19a0022 elementor-widget elementor-widget-heading\" data-id=\"f19a0022\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Core Learning Areas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f19a0023 elementor-widget elementor-widget-accordion\" data-id=\"f19a0023\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-4051\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-4051\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Digital Marketing Foundations<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-4051\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-4051\">Customer journeys, digital channels, business goals, audiences and practical strategy development.<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-4052\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-4052\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Social Media & Online Business Presence<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-4052\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-4052\">Facebook, Instagram, social-media management, WhatsApp business concepts and online customer engagement.<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-4053\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-4053\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Content, Influencer & Digital Advertising<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-4053\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-4053\">Content planning, influencer concepts, digital media buying and paid advertising fundamentals.<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-4054\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-4054\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Analytics, Mobile Marketing & Emerging Tools<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-4054\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-4054\">Campaign measurement, direct digital marketing, chatbots and evolving digital business models.<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col- elementor-top-column elementor-element elementor-element-f19a0024\" data-id=\"f19a0024\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f19a0025 elementor-widget elementor-widget-heading\" data-id=\"f19a0025\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Current Availability<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f19a0026 elementor-widget elementor-widget-text-editor\" data-id=\"f19a0026\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This programme is currently listed as on demand. Historical venue and facilitator details are not presented as current commitments.<\/p><p><strong>Status:<\/strong> Browse Upcoming Courses<br><strong>Fee:<\/strong> Contact Admissions<br><strong>Admissions:<\/strong> 0308 230 278<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f19a0027 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"f19a0027\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/idmcghana.com\/index.php\/courses\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Browse Upcoming Courses \u2192<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f19a0028 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f19a0028\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col- elementor-top-column elementor-element elementor-element-f19a0029\" data-id=\"f19a0029\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f19a0030 elementor-widget elementor-widget-heading\" data-id=\"f19a0030\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently Asked Questions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f19a0031 elementor-widget elementor-widget-accordion\" data-id=\"f19a0031\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-4051\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-4051\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Is this suitable for someone starting a small business?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-4051\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-4051\">Yes. The programme was designed around practical digital-marketing skills relevant to entrepreneurs, start-ups and small businesses.<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-4052\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-4052\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Do I need prior marketing experience?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-4052\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-4052\">No. It is beginner-friendly and focuses on practical application.<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-4053\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-4053\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">When is the next intake?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-4053\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-4053\">This course is currently On Demand. Applications will open when a new cohort is confirmed.<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col- elementor-top-column elementor-element elementor-element-f19a0032\" data-id=\"f19a0032\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f19a0033 elementor-widget elementor-widget-heading\" data-id=\"f19a0033\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Make Your Business Easier to Find and Buy From.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f19a0034 elementor-widget elementor-widget-text-editor\" data-id=\"f19a0034\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Build the digital-marketing foundation your business needs to reach customers more effectively.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f19a0035 elementor-widget elementor-widget-button\" data-id=\"f19a0035\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/idmcghana.com\/index.php\/courses\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Browse Upcoming Courses \u2192<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>BUILD VISIBILITY. REACH CUSTOMERS. GROW ONLINE. Digital Marketing for Business Build practical digital-marketing skills for attracting customers, strengthening online presence and growing a business through digital channels. Register Interest \u2192 Contact Admissions Course at a Glance Status: On Demand \/ &hellip; <\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"om_disable_all_campaigns":false,"footnotes":""},"class_list":["post-15296","page","type-page","status-publish","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"BUILD VISIBILITY. REACH CUSTOMERS. GROW ONLINE. Digital Marketing for Business Build practical digital-marketing skills for attracting customers, strengthening online presence and growing a business through digital channels. Browse Upcoming Courses \u2192 Contact Admissions Course at a Glance Status: On Demand \/ Browse Upcoming CoursesDelivery: Current format confirmed by AdmissionsAudience: Entrepreneurs, business owners, marketers and start-up\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/idmcghana.com\/index.php\/digital-marketing-for-business\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.1.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Institute for Digital Marketing and Communication Ghana - Unlock What&#039;s Next\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Digital Marketing for Business - Institute for Digital Marketing and Communication Ghana\" \/>\n\t\t<meta property=\"og:description\" content=\"BUILD VISIBILITY. REACH CUSTOMERS. GROW ONLINE. Digital Marketing for Business Build practical digital-marketing skills for attracting customers, strengthening online presence and growing a business through digital channels. Browse Upcoming Courses \u2192 Contact Admissions Course at a Glance Status: On Demand \/ Browse Upcoming CoursesDelivery: Current format confirmed by AdmissionsAudience: Entrepreneurs, business owners, marketers and start-up\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/idmcghana.com\/index.php\/digital-marketing-for-business\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2026-09-17T20:32:39+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-09-17T20:32:40+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Digital Marketing for Business - Institute for Digital Marketing and Communication Ghana\" \/>\n\t\t<meta name=\"twitter:description\" content=\"BUILD VISIBILITY. REACH CUSTOMERS. GROW ONLINE. Digital Marketing for Business Build practical digital-marketing skills for attracting customers, strengthening online presence and growing a business through digital channels. Browse Upcoming Courses \u2192 Contact Admissions Course at a Glance Status: On Demand \/ Browse Upcoming CoursesDelivery: Current format confirmed by AdmissionsAudience: Entrepreneurs, business owners, marketers and start-up\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/idmcghana.com\\\/index.php\\\/digital-marketing-for-business\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/idmcghana.com#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/idmcghana.com\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/idmcghana.com\\\/index.php\\\/digital-marketing-for-business\\\/#listItem\",\"name\":\"Digital Marketing for Business\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/idmcghana.com\\\/index.php\\\/digital-marketing-for-business\\\/#listItem\",\"position\":2,\"name\":\"Digital Marketing for Business\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/idmcghana.com#listItem\",\"name\":\"Home\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/idmcghana.com\\\/#organization\",\"name\":\"Institute of Digital Marketing Communication\",\"description\":\"Unlock What's Next\",\"url\":\"https:\\\/\\\/idmcghana.com\\\/\",\"telephone\":\"+233543480553\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/idmcghana.com\\\/index.php\\\/digital-marketing-for-business\\\/#webpage\",\"url\":\"https:\\\/\\\/idmcghana.com\\\/index.php\\\/digital-marketing-for-business\\\/\",\"name\":\"Digital Marketing for Business - Institute for Digital Marketing and Communication Ghana\",\"description\":\"BUILD VISIBILITY. REACH CUSTOMERS. GROW ONLINE. Digital Marketing for Business Build practical digital-marketing skills for attracting customers, strengthening online presence and growing a business through digital channels. Browse Upcoming Courses \\u2192 Contact Admissions Course at a Glance Status: On Demand \\\/ Browse Upcoming CoursesDelivery: Current format confirmed by AdmissionsAudience: Entrepreneurs, business owners, marketers and start-up\",\"inLanguage\":\"en-US\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/idmcghana.com\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/idmcghana.com\\\/index.php\\\/digital-marketing-for-business\\\/#breadcrumblist\"},\"datePublished\":\"2026-09-17T20:32:39+00:00\",\"dateModified\":\"2026-09-17T20:32:40+00:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/idmcghana.com\\\/#website\",\"url\":\"https:\\\/\\\/idmcghana.com\\\/\",\"name\":\"Institute for Digital Marketing and Communication Ghana\",\"description\":\"Unlock What's Next\",\"inLanguage\":\"en-US\",\"publisher\":{\"@id\":\"https:\\\/\\\/idmcghana.com\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"Digital Marketing for Business - Institute for Digital Marketing and Communication Ghana","description":"BUILD VISIBILITY. REACH CUSTOMERS. GROW ONLINE. Digital Marketing for Business Build practical digital-marketing skills for attracting customers, strengthening online presence and growing a business through digital channels. Browse Upcoming Courses \u2192 Contact Admissions Course at a Glance Status: On Demand \/ Browse Upcoming CoursesDelivery: Current format confirmed by AdmissionsAudience: Entrepreneurs, business owners, marketers and start-up","canonical_url":"https:\/\/idmcghana.com\/index.php\/digital-marketing-for-business\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BreadcrumbList","@id":"https:\/\/idmcghana.com\/index.php\/digital-marketing-for-business\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/idmcghana.com#listItem","position":1,"name":"Home","item":"https:\/\/idmcghana.com","nextItem":{"@type":"ListItem","@id":"https:\/\/idmcghana.com\/index.php\/digital-marketing-for-business\/#listItem","name":"Digital Marketing for Business"}},{"@type":"ListItem","@id":"https:\/\/idmcghana.com\/index.php\/digital-marketing-for-business\/#listItem","position":2,"name":"Digital Marketing for Business","previousItem":{"@type":"ListItem","@id":"https:\/\/idmcghana.com#listItem","name":"Home"}}]},{"@type":"Organization","@id":"https:\/\/idmcghana.com\/#organization","name":"Institute of Digital Marketing Communication","description":"Unlock What's Next","url":"https:\/\/idmcghana.com\/","telephone":"+233543480553"},{"@type":"WebPage","@id":"https:\/\/idmcghana.com\/index.php\/digital-marketing-for-business\/#webpage","url":"https:\/\/idmcghana.com\/index.php\/digital-marketing-for-business\/","name":"Digital Marketing for Business - Institute for Digital Marketing and Communication Ghana","description":"BUILD VISIBILITY. REACH CUSTOMERS. GROW ONLINE. Digital Marketing for Business Build practical digital-marketing skills for attracting customers, strengthening online presence and growing a business through digital channels. Browse Upcoming Courses \u2192 Contact Admissions Course at a Glance Status: On Demand \/ Browse Upcoming CoursesDelivery: Current format confirmed by AdmissionsAudience: Entrepreneurs, business owners, marketers and start-up","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/idmcghana.com\/#website"},"breadcrumb":{"@id":"https:\/\/idmcghana.com\/index.php\/digital-marketing-for-business\/#breadcrumblist"},"datePublished":"2026-09-17T20:32:39+00:00","dateModified":"2026-09-17T20:32:40+00:00"},{"@type":"WebSite","@id":"https:\/\/idmcghana.com\/#website","url":"https:\/\/idmcghana.com\/","name":"Institute for Digital Marketing and Communication Ghana","description":"Unlock What's Next","inLanguage":"en-US","publisher":{"@id":"https:\/\/idmcghana.com\/#organization"}}]},"og:locale":"en_US","og:site_name":"Institute for Digital Marketing and Communication Ghana - Unlock What's Next","og:type":"article","og:title":"Digital Marketing for Business - Institute for Digital Marketing and Communication Ghana","og:description":"BUILD VISIBILITY. REACH CUSTOMERS. GROW ONLINE. Digital Marketing for Business Build practical digital-marketing skills for attracting customers, strengthening online presence and growing a business through digital channels. Browse Upcoming Courses \u2192 Contact Admissions Course at a Glance Status: On Demand \/ Browse Upcoming CoursesDelivery: Current format confirmed by AdmissionsAudience: Entrepreneurs, business owners, marketers and start-up","og:url":"https:\/\/idmcghana.com\/index.php\/digital-marketing-for-business\/","article:published_time":"2026-09-17T20:32:39+00:00","article:modified_time":"2026-09-17T20:32:40+00:00","twitter:card":"summary","twitter:title":"Digital Marketing for Business - Institute for Digital Marketing and Communication Ghana","twitter:description":"BUILD VISIBILITY. REACH CUSTOMERS. GROW ONLINE. Digital Marketing for Business Build practical digital-marketing skills for attracting customers, strengthening online presence and growing a business through digital channels. Browse Upcoming Courses \u2192 Contact Admissions Course at a Glance Status: On Demand \/ Browse Upcoming CoursesDelivery: Current format confirmed by AdmissionsAudience: Entrepreneurs, business owners, marketers and start-up"},"aioseo_meta_data":{"post_id":"15296","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":null,"created":"2026-09-17 20:56:46","updated":"2026-09-17 20:56:46","seo_analyzer_scan_date":null,"focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/idmcghana.com\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tDigital Marketing for Business\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/idmcghana.com"},{"label":"Digital Marketing for Business","link":"https:\/\/idmcghana.com\/index.php\/digital-marketing-for-business\/"}],"_links":{"self":[{"href":"https:\/\/idmcghana.com\/index.php\/wp-json\/wp\/v2\/pages\/15296","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/idmcghana.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/idmcghana.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/idmcghana.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/idmcghana.com\/index.php\/wp-json\/wp\/v2\/comments?post=15296"}],"version-history":[{"count":1,"href":"https:\/\/idmcghana.com\/index.php\/wp-json\/wp\/v2\/pages\/15296\/revisions"}],"predecessor-version":[{"id":15298,"href":"https:\/\/idmcghana.com\/index.php\/wp-json\/wp\/v2\/pages\/15296\/revisions\/15298"}],"wp:attachment":[{"href":"https:\/\/idmcghana.com\/index.php\/wp-json\/wp\/v2\/media?parent=15296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}